10N Platinum Blonde 4.50 Ounces

I've used this product many times now and it does a fabulous job getting my naturally dark blonde (but graying) hair to a nice bright light blonde. It covers gray very well but doesn't eliminate natural highlights. My recommendations are:(1) Let it sit for an additional time period (I let it sit for an hour)(2) Do NOT comb out the remaining color into the rest of your hair as the instructions state. That only serves to further damage the hair you already have. If you are consistent in the amount of time you leave the product in, blending will not be a problem. In fact I have noticed that as time passes the new section of colored hair at the roots fades gradually into the remaining hair quite nicely.(3) Use a "condiment squeezer" to mix the 2 vials- no mixing vessel is included. A condiment squeezer (about $1 at Wal-Mart or wherever) is plenty large enough for both vials and allows easy application directly to the roots. Then work the colorant in with your fingertips working from your part down to your ears and rear of your head.This is definitely a PERMANENT hair color. My hair holds the color as it grows out. My hair reaches past my shoulders now and is very thick. If you are using this to color your hair for the first time and your hair is longer than, say, bob length, you will definitely need 2 boxes to get complete coverage. After that you'll be able to use one just fine to cover your roots as they grow in. I color my roots every 6 weeks or so.

Nice product but make sure you have a painting brush and glass bowl available. This does not come with the necessary accessories needed to color you hair. It does not come with a dispenser bottle with a tip like most boxed color.

This made in Italy hair color is the best I have ever used. I went to an expensive beauty salon years ago and when I quit going the owner said to me, "You will never find a product without bleach to get your hair this blonde. You need our bleach formula." Trust me, I did. This product does not ruin your hair like bleach does. My daughter and I drive an hour north of us to buy this fabulous product. It is the best of the best.

Middle of the road because it's way less grey coverage than needed. More golden than platinum so it was a good color choice. Was a nice color rinse that lasted a long time and I'm getting 2 uses out of 1 box for shoulder length hair. It was a very natural looking coloring and not a shocking die job - used on salt and pepper hair. No irritation occurs.

I didn't think I would order this hair color again, because I didn't know I would need a brush to apply it. So I went back to the color I was using and discovered that Herbatint does a much better job, and my hair color comes out exactly as I want it! I will continue to purchase Herbatint, and buy a coloring brush, from now on. Thank you so much!!! Jeanie4cats

This is a very good hair dye! No bad smells, leaves your hair very soft and shiny! I highly recommend this hair dye!👌🏻

Good - wish it came with an applicator bottle.

This hair color is gentle on the hair and scalp and it comes with the best conditioner ever, Royal Creme!

Usually like this make of dye but this particular colour is disappointingDid not lift to desired colour and I have over 50% grey and other than am dark blondeWould not recommend