Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale Hardcover – Illustrated, March 12, 2019

In a world where the buyer journey has become more sophisticated than ever before, I have yet to come across are more relevant sales book.After receiving this book on Tuesday, i breezed through the easy 185 pages of true content. By the end I realized I may have learned more from this one sales book than in the 50 or so previous reads.Modern selling is tough, and the Sales Engagement booker helped me understand a few key topics:1) A/B testing - in chapter 5 there is a deep dive into a/b testing. And not just like, suggestions, but actual examples and actual results from actual a/b tests. Wondering if you should go for a soft or hard sell? Answered. Long or short emails? Answered. Mention their LinkedIn profile? Answered.2) How to build a modern, powerful, and scalable sales tech stack. I get this question often from peers, and the answer is always “well, it depends”The book on Sales Engagement dives deep into this subject and even covers my favorite aspect of sales tools - adoption!Overall, this has been an enjoyable read with some insightful information. If you work in Sales, run a company, or care at all about revenue generation you should absolutely give this a read.

From the first few pages, reading about the journey Manny Medina has been on that led him to Sales Engagement, to the last pages, I was totally hooked.This book is for anyone who wants to take a deep dive into the tips and tactics that you need to achieve sales success in this modern era of selling.I especially like the extra content that comes with the book, most of which is hosted on an external site (salesengagement.com), and all of it is FREE! Taft Love's contributions on sales dev are especially helpful, as are Jason Vargas' portions.If you're tired of reading the same ol' sales books you find in the airport, give this one a try. You won't regret it!

This book is a winner. I've got so many ideas and taken so many notes after reading about a quarter of the book that I want to let everyone know to buy it right away. Highly recommended. So glad I heard about it and got it.

As the future rapidly approaches and communication, expectations, and where people meet and interact becomes a labyrinth of technologies and channels weaving together one fluid experience and interaction, it is important to know how sales will fit in.This book really helps sales orgs future proof their process, and grants great insights into ensuring adoption, increasing efficiency, to earn more revenue and create a better customer journey.

GREAT book filled with detailed explanations and practical applications for gaining the attention of your buyers. Every chapter is filled with strategies for creating a strong sales engagement strategy, personalization tactics, enabling a testing culture, how to achieve revenue efficiency and so much more to apply within you prospecting strategies. If you are a sales or marketing professional, this is a must read!

I LOVED how relevant this was for both reps on the frontline all the way up to revenue leaders at Fortune 100 companies. Having used a Sales Engagement Platform for 2 years now, there were both things I wish I knew when I started and things I just learned and am excited to apply. Often I read these books and don't know what to do next - NOT THIS TIME! There were many immediate takeaways for my company and my role. No matter where you are in implementing sales engagement, there's always more you can do and this is the guidebook for it.

This book brings practical insights to the sales process whether you are looking for ways to ramp new reps to the actual process or how to find revenue efficiency through metrics. This book provides a strong foundational base of actionable insight as well as nuggets to glean from when more advanced.

This book is basically all about the SaaS sales product.