Selling: Building Partnerships

I purchased this book for my Personal Selling course this semester. So far, I find the book informative, yet a very easy read- full of helpful hints and case studies. I think the most relevant thing is that there is focus on how to use the skills learned in the book as part of your every day life, as well as when you look to career choices and selling your resume.

I really like this book! It is very easy to comprehend for anyone looking to learn the principles/basics of selling. The graphics also keep even a child engaged, but the content is very helpful. Anyone interested in sales or looking to sell themselves better will benefit from this book.

Well-written, small, packaging was a little too big, and book in good condition. So far, telling me things I am already aware of. Got a good deal on price, I see.

This book was required for my marketing class. After getting over the initial shock of how overpriced it is- it was a much smaller book than I had envisioned, also- I thought it must have some great information within its covers. Most things discussed are interesting, although I feel like I knew some of it already. The thing that really got me was the grammatical errors and typos throughout the book. I might be what you call a grammar nazi- I have been known to correct people in the midst of speaking- so it was very difficult for me to pay attention to what I was supposed to be learning when I was suddenly possessed by the desire to take a red pen to all the pages and correct the errors. It seems like even the editors found the information so boring they couldn't be bothered to read through it properly. As for me, I just can't take a textbook seriously with those simple errors scattered throughout. They're supposed to be teaching me about marketing, but instead I get caught up in the typos.

Good for my class, i did not get the right edition, but this book still covered all the material, and was easy to understand and read

Satisfactory product

had to get this book for a class, relevant useful info. learned alot.

Great book. I have a stellar professor teaching this class to boot. Linkedin network person said that Stephen Castleberry rocks in the workshop as well.