KÉRASTASE Blond Absolute Ultra-Violet Purple Shampoo for Lightened, Highlighted and Grey Hair, Neutralizes Brassy and Yellow Undertones, Hydrates and Protects with Hyaluronic Acid, 8.5 Fl Oz

I've had my hair bleached from dark brown to platinum silver for 4 years now. I’ve tried other 2 other purple shampoos but none delivered the results I wanted—until I found Kérastase Blond Absolu Ultra Violet Shampoo.This shampoo is on the pricier side, but it’s absolutely worth it. Unlike the cheaper alternatives that left my hair feeling dry, this formula is ultra-nourishing, making my platinum silver hair hair soft, smooth, and vibrant while eliminating brassiness in just one wash. The purple pigment is rich and it smells amazing, like a fresh, salon-quality treatment.If you’ve been struggling to find a purple shampoo that actually works without drying out your hair, this is the one. I won’t be going back to cheaper brands—this is a game-changer for my hair so far!

If your strands run into the orange/hot yellow territory two werks after that expensive coloring job, this product might be for you.It deposits purple pigments into the hair follicles and brings the cooler tones back into the picture.The texture is creamy and that makes the product last longer. Plus, it keeps your hair less prone to tangling.It's a little bit pricey, but I see that as an investment against recurring salon visits.IMHO, it's worth every penny.

Love this shampoo, the scent is so delicate, cleans hair so well without leaving them look dry. Immediately effective. Didn’t mess up with my colored hair at all instead gave them shine and durability. Doesn’t dry out my hair like other shampoos. 100% recommend

Love this product, the best!!!

Great for keeping the brassiness out of your hair but you must use sparingly. It will dry your hair out. Many other purple shampoos have better scents (especially Amika) but this one seems to do a better job bringing back the cool blonde.

All their color shampoos have been impressive. This one is perfect if you need to calm your hair down and neutralize the gold tones.

The media could not be loaded. This purple shampoo is great for anyone for with blonde hair. I takes out the brassiness in my hair, and I’m able to go longer in between hair appointments.

Love it it takes the yellow away I just use it ones every 2 weeks well recommended