True SonsHair Dye Foam for Men - Natural Look -Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Medium Brown)

This is the first hair color product I’ve ever used, and so had some fear about what the results might look like. Having seen some friends walk around with goatees that appeared to have been dyed with Sharpies, I didn’t want that, and I definitely didn’t want to end up with a rash or modern art on my face. Thankfully none of that happened, and I can’t imagine an easier product to use.I purchased it to dye my goatee and side burns, which have gone mostly white over the last two years. When the package arrived, I was happy to see that everything I needed was contained in it. It includes the foam color agent, gloves, clean-up wipes and a little comb. The only thing missing was a tube of lip balm, which they suggest using around the hair line as a precaution to prevent skin staining.I am African-American, and their literature suggests that their black color is probably the best match, but I went with the brown-black color aiming for a more natural look. That turned out to be a good call for my hair.I wanted to leave some gray showing so that the application was not so apparent. I left it on my goatee for about 12 minutes, and the end result is very natural looking. Essentially the white hairs are now a softer grey, and the darker hairs are nearly black, all with a very slight brown tint. I left it on the side burns a bit longer, about 15 minutes, and the result was more dramatic, but still very natural looking. I’ll probably go with 15 minutes all around next time.On a slightly personal note, I tested the product first in a less conspicuous place, umm, “downtown,” only to read later that they don’t recommend use there, despite what their ads say. As we know, that skin is not like other skin, and I did have a freak-out moment when it appeared that literally everything was changing color. Luckily things seem fine after a good rinse.Lastly I’ll mention that there’s virtually no mess, and it smells quite nice. It’s several times more expensive than other products that claim to do the same thing, but I’m completely sold on the very natural result, and its ease of use.

After researching various types of hair dyes for head and beard, I settled on this brand. With much excitement I opened the package, read the directions, and followed them to the letter (cleaning skin prior to application, applying enough foam to the area to ensure areas were covered). Waited the additional 5 minutes for the beard area (as the instructions say you may need the extra 5 minutes beyond the first time 10-15 for this area.) I watched as the foam turned dark brown, and started to disintegrate as my beard started appearing. As it started appearing, it was still gray - I figured, maybe it started from the root up? I’m no Brad Mondo, but usually the roots turn quicker as they are closest to the skin adding extra heat to the process. The timer went off, I rinsed my face and looked in the mirror and nothing changed. Nada. Not one single hair. Additionally, it took some extra time to get the dye off my skin (which at first made it look like I had MORE gray!) But once it was all off and wiped away - I reinspected and to my utter disappointment, again, nothing changed.I figured - ok, let’s try this again. Rinse and repeat. Again, to my utter disappointment, and 30 minutes of dye time combined - nothing. Still gray. Not even minor coverage. Same as it was (especially from my sideburns down where most of my coverage is.)I had hoped they would offer a money back guarantee, but alas - they do not.So folks, when you are debating buying this and you see some of those negative reviews and you think “It’ll work for me.” Let me reassure you, it won’t. Save your time and money and get just for men.

The directions clearly state shake well. Shake it some more before you use it. It's easy to apply for the head. I liked the booster which is included. The results, brown/black color. It's more black than brown. It's not a bad color, but I would have liked more brown in it.Tip #1: Use a color blocker before applying the color. This will stop facial/scap staining. Solution to a lot of issues.Tip #2: Beard guys get you a color application brush and mix the product in the bowl then apply a little at a time. (less stain problems). I mix mine 60 dye/40 booster.After washing, if you aren't applying a good brand of conditioner to lock in the color, you are not going to have lengthy results. I double condition, then apply a leave in conditioner after the first few days. Also helps hair look healthy and more natural.It's easy to follow directions. If you want Salon perfect coloring, go to a salon. For a touch up to reduce or remove gray, this product will get the job done.I read several of the lower grand reviews, and skill level and proper tools when applying hair color is critical for best results..

I'd looked off & on for years to find RED beard dye, to no avail.Very happy to have discovered True Sons. Now my mustache/beard is back to my original color.Easy to apply, lasts reasonably wrong. Expensive, though!

I’m so annoyed! I literally bought this stuff because I have sensitive skin. I used it and cannot stop itching. I would warn those with sensitive skin to be careful. My wife made me take a Benadryl because she could tell my chin looked red and inflamed. Can’t get a refund, will not be reordering this obviously.