How to Get a Meeting with Anyone MP3 CD – Unabridged, February 16, 2016

This book is a must read for anyone in sales!Practical and actionable ideas that really bring results.I’ve started working on some of those ideas in my company and I can’t wait to see the magic.I’ve referred this book to lots of people already

The author shared great ideas on how you can get a meeting with anyone. It had a great steps and illustrations on how you can connect more effectively!

I've read a lot of books on sales and I'm often disappointed because the books are 250 pages long but contain only 30 pages of really useful information. I've learned to accept that one or two good nuggets of useful information is a win from most sales books.Then I read How to Get a Meeting with Anyone by Stu Heinecke. While so many books are unhelpful theory which is often difficult to put into practice, How to Get a Meeting is a great read that’s both insightful and instructional.As I was reading the book, I was furiously taking notes on the many ways that I could employ the author’s suggestions. This is a book that provides step-by-step guidance on how to get a meeting. From the many approaches (too many to list here) such as sending a note or sending a meaningful gift -- to providing the details on what to say when speaking with an executive assistant, it covers the topic extremely well. And the author doesn't suggest that there's only one way to do something. Rather, the book provides context and content from which to start your process, so you don't have to start from scratch.I love this book and recommend it to anyone tasked with getting meetings with people who are difficult to reach.

What Mr. Heinecke has done for me with this book is, he's given me permission (more like a shove out the door) to go have some fun again in my work!Bring your creativity, some mischief, and a sense of humor to your prospecting. Or, if that word is scary, call it marketing, or sales outreach, whatever.Serious students of direct response and direct mail, especially using dimensional pieces and multi-channel response devices, will devour this stuff! Think Dan Kennedy and Bill Glazer on steroids, focused like a fresnel lens on a hapless ant... Yeah, that likely won't make sense till you read it.Far and away the BEST book I read last year. Probably the best book I've read so far this year, too, because I've read the thing twice more already as I put the final touches on my first Contact Campaigns.Buy it, read it, go have some fun with it!

I really liked this book. I initially bought the audible book and listened to it on my morning walks. It was very good, and really got my creative juices flowing. Although I really like the ease of an audible book, I realized that I really missed being able to highlight and take notes to refer back to, especially with this book. It wasn't just thoughts and ideas, but also it referred you to several resources as well that I wanted to be able to go back and look up. So, I bought the book too. I liked the book so well and found the ideas so helpful I also bought Stu's book Drawing Attention. Personally, I liked this book best but I thought both books had some great value. The ideas were unique, tested, and I can't wait to see how they will work for me. I am trying to get in touch with hospital CFOs, which is no easy task. Great ideas!

I met Stu decades ago when I got one of his cartoons in the mail. It was a single-panel of two rich-looking men in a library talking. The caption: "Have you seen the Journal? It's all Mark Smith this, and Mark Smith that. Nothing about us." I was hooked!In this comprehensive and complete reference book on a wide range of outrageous and effective ways to get meetings. Well researched, many examples, and step-by-step guidance to create your targeted campaign. If you're a fan of Jay Conrad Levinson's "Guerrilla Marketing," you'll love this book. As Jay taught, it makes marketing interesting. And that's what you need to cut through the noise in our overwhelming, over-hyped, and over-communicated world.If you have a list of people who you want to reach, buy this book. Follow the advice. And you'll get your meeting. Of course, you have to have something relevant and valuable to say when you get the meeting. But that's another book.

I feel like I have gotten many tools ,ideas and a track proven record for me to go ahead and apply this in the field.

Many authors with the reputation of someone like Stu can get away with writing a book that doesn't share many of their true success secrets, because people will buy their name. Stu does the complete opposite in this book. He generously shares wonderful insights from an extremely successful marketing career, in a style that makes the book impossible to put down.Like many of my peers in business development, I am constantly reading and learning about the craft of creating new relationships. This book is tremendous, and I would put it on par with works like "How to Win Friends and Influence People" in terms of the wisdom it provides and the fluidity of the writing style. I would not be surprised if this becomes to sales and marketing what "Good to Great" is to leadership.Thanks Stu!

Does Stu Heineke's theories work?Of course they do, I bought his book so he achieved his goal.Does it provide a good reading? Meh...Is it worth buying? Here I am afraid I need to write a resounding NOThere is absolutely nothing in this book that is new or that cannot be found for free on any other resource online, period.Moreover, some parts of the book are borderline with laughable, such as the part on social media.Don't get me wrong: the same strategies about social media expressed in 2007 would have been probably matter of extreme interest. In 2016 they are just something that cause you to facepalm "I can't believe he just wrote something so obvious".I am not disappointed because I spent some money. I am disappointed because I wasted time reading things that are frankly wood from the trees, packaged like they were an absolute novelty, brainchild of the author.They are not.Let me repeat it: there is absolutely nothing in this book that is new or that might cause an epiphany in an averagely skilled reader. Nothing.If you are not decided yet if you need to invest time in reading through it, you would be much better off going on Coursera and pick a FREE course in there on the same subject.

I think Stu Heinecke really takes you through the power of concentrating on a small number of important customers or influencers in your marketing campaigns. While his examples are naturally biased towards his own experience of using cartoons, you can see in the other examples he provides that this area of marketing, which he has christened "Content Marketing" has great potential for achieving fantastic levels of ROI.

This book provides an excellent insight into being clear about your value proposition prior to targeting your ideal prospect. Most importantly, it's clear that this is about only contacting organisations/people where you can add real value. A lot of sales/prospecting books are about how you can sell snow to the Eskimos - this is the antithesis of those books. Well done for sharing your insights.

Very good book, with interesting approach to marketing.Nice and easy to read.

Stu Heinecke has spent years evolving the art, and optimizing the science of contact marketing.In How to Get a Meeting with Anyone, Stu shares his amazing process for accessing your highest-potential prospects.He’s also collected best practices from many of today’s sales and marketing thought leaders.The end result is a treasure trove of actionable strategies and tactics for accessing those hard-to-reach, high value prospects.This is THE definitive work on contact marketing.