Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause Kindle Edition

If you want to sell from the stage, you just can’t get anyone better to learn from than Dan Kennedy. I’ve been to dozens of events where he was one of a dozen speakers, and he always draws the largest crowds, and delivers the best content.This book covers far more than you would expect. There is a lot of material on getting your head straight about speaking to generate sales (as opposed to speaking just for a fee, like a performer)…He talks about how to use a book to position yourself as an Author (and Authority) and a Celebrity. He describes how to put together events with other authors (maybe the best way to guarantee the right audience).He gives you the parts … a complete outline…of a great presentation that actually sells something, and you see his actual transition from “presenting” to “pitching”. This is easily worth the price of the book alone.You get the ways he uses to create desire in the audience to buy, at the end of the presentation. Many of these steps are counter-intuitive…and may take years to learn on your own. All presented here…in this book…for the taking.Dan Kennedy tells us (here and in other works) to give the illusion of content. “Tell them what to do, but not how to do it” (I’m paraphrasing).But he consistently gives information in his books (and other media) that show deep insights into how to do what he teaches. It’s always beyond “How to do it”. He tells you why you do it, and the penalties of not doing it. Much more useful than just the “How”.These books are written to position him, or a program of his, to be sold. And he tells you that, you need to let the audience know that you also offer consulting (or any other services you offer). In this way, you can catch the “Whales”…the few high paying clients in every audience. Kennedy shows you how to do that in a way that is seen as adding value to the talk, rather than pitching your service. Pure gold.Something I noticed about this book, all Kennedy’s books, and his speeches he uses to sell massive amounts of product/consulting/seminars/copywriting……Kennedy has the cosistant habit of describing to you what you need to do to sell…while he is actually doing that very same thing to sell you into an idea. This is masterful copywriting and speaking.Kennedy tells you to position yourself as an authority…while the entire book is used to position him as an authority (which he genuinely is).He tells you about using a “common enemy” to bond with your audience…while establishing two common enemies throughout the book. He talks about creating demand for your time, and products…while this book (and all his materials) create demand for more of what he has to offer.Don’t just listen to what he says. Listen to what he is doing, as you read the book. Masterful selling is there for the taking.

Dan Kennedy has a reputation for being blunt and self-serving. Luckily, he's also learned that to get more, you have to give more. There is great information in this book, and sets the context for what a speaker SHOULD be learning in order to make more money from their efforts. This alone is easily worth 10 times the price of this book, as it will save you from years of barking up the wrong tree.In addition, he also give you enough suggestions to help you develop a presentation that will sell whatever you have that will benefit your audience. Of particular importance is the core structure of a persuasive speech, based on proven selling structures.What makes this a less-than-ideal book on speaking is that he leaves much of the "juicy bits" for a $197 product he promotes through this book. To get the "good stuff" you have to buy the next product. However, with this book and his book, "The Ultimate Sales Letter", you have at least 90% of what you need. Even better, though, would be Russell Brunson's "Expert Secrets", which contains some really great examples of selling presentations, but doesn't address the profession of speaking.If you're interested in becoming a profitable speaker, get this book, and at least 1 other.

I've been a Planet Dan disciple for nearly ten years and can finally say I understand how he hooked me in the first place thanks to this book! I've been trying for years to figure out how to craft a presentation that not only delivers great content, but provides substantial results for my audience and myself, and to that end this book has been the most instructive I have found yet. I think the only way the book could have been better is if it came with an offer to have a presentation critiqued! :-)

Dan Kennedy, enough said.Want to make money? Start presenting.Want to start presenting? Read this book.This will help anyone, from speaking on stage to making youtube videos or audios for your audience.

Pretty good, excellent advice. (But he shouldn't put down the professional speakers association ...that's my only beef with him.) The techniques on platform selling are spot on and you do need to be more than casual in following this as its something that needs to be followed to the letter almost. There is also lots of detail about niche markets and audience interaction, none of which is accidental in your application of his techniques.

Dan Kennedy delivers. While I can see a lot of people complaining that the information in this book is too heavy handed I completely disagree. Seeing Dan on stage I have witnessed first hand the amazing ability he has. Speak to Sell is full of valuable advice for everyone who needs to sell something to a group at one time. Highly recommended!

As usual, Dan has nailed this topic, just like he has with his other books. My primary source of income the past 10 years has been from "speaking that sells", and this book is 100% right on. If you want to learn how to make a fortune from speaking, look no further. Read this book and most importantly, act on what you learn.

Dan does not hold anything back, he tells it as he sees it and gives it all away, as much as he can in such a short book. I would highly recommend this book if you speak from stage to expose your value as an Entrepreneur. If you truly have life changing info to shear with a target audience, this book is no waste of time!!!

Arrogant to the point of ruining an interesting topic. What a shame and opportunity lost. Moreover, it gets worse when touching interesting points to end up selling himself again and again.

Excellent Product / Service ........

Great book. Full of really valuable information.

Dan Kennedy è un maestro nel suo settore e lo ha continuato a dimostrare con questo libro. Il libro mi è sembrato contenente informazioni di puro valore, pratiche e utili. Il modo in cui vengono presentati gli argomenti non è stato di immediata comprensione, almeno per il mio livello di inglese, ma con un po di impegno sono riuscito a capire l'intero libro e le informazioni.Consiglio a tutti coloro che sono interessati a tale argomento, merita davvero tanto.

Are you already buy a Public Speaking books?Are you already Red It?Are you already think to use It?FORGIVE IT! Because all of them miss The Most Important aspect of Public SpeakingWould you wanna know what this aspect Is?INFLUENCE!!!You can chooseTo speak and give informationOr You can INFLUENCE your audience , make them Decide to follow you.