80/20 Brand: Brand Building with a P&G Edge

This book was just what I needed at this time in my life. As an entrepreneur and MBA graduate, I am always trying to remember what I learned in my classes about brand marketing and awareness to ensure I'm giving myself the best chance at success in my endeavors.This book boiled down many of the lessons I learned in B-school in a concise, easy-to-read manner. I found much of the material very helpful to specific areas of my business that I am working on now. The tactics/strategies are all very practical and easy to implement without a lot of outside help or money needed to do so.I highly recommend this book to any entrepreneur who is looking for a quick and easy-to-understand read that will give strategies that one can implement TODAY to build their brand and help take their business to the next level.

Imagine having a mentor who is an experienced brand manager and knows how the marketing industry works. You want all of the acumen you get but don’t even know where to start. You’re lucky! This mentor doesn’t waste time making you memorize vocabulary words. You are not spinning wheels doing mindless exercises that have nothing to do with real life. Instead, your mentor will give you wisdom and insight, filling your growing interest and talent with massive possibility and broad understanding. Every time you feel that you may need more information or that you aren’t…getting it, you mentor tells a story. The story is full of details, timelines, color and specifics. “Wow”, you think, “I think I got it. Yea…I definitely understand.” This book is your mentor.I say that to say, this book is a gem. There’s so much knowledge you can gain from it every time you read it. Well written and straight to the point, this is one of my go-to resources anytime I need to freshen up on brand strategy. You won’t be disappointed.

Insightful, clear and important information that you can carry by yourself throughout your marketing career.These ideas are fundamental to build your strategy brand marketing intuition

Informative, gets to the point, and entertainingly written.

I’d recommend this book to anyone trying to gain a better understanding of some of the most fundamental concepts of brand management and marketing. I loved how this book used interesting stories and examples that kept me engaged as I made my way through each chapter. It was concise and straight to the point, while also being very descriptive. I’ll definitely be reading this book again when I need a refresh on the concepts!

The was an excellent book to read and provided a lot of insights and useful information relating to brand building and marketing. The concepts and ideas presented by the author are easy to comprehend and relate to. I think this book would be a beneficial read by marketing students, entrepreneurs, or anyone that wanted to learn more about branding or marketing. Read the book and apply the 80/20 principles to improve your branding and marketing efforts.

This book was a great read! It was quick and to the point. The real-world examples of brand management concepts were insightful. I highly recommend this book to anyone new to the field of marketing and brand management!

If you are interested in brand management, I would definitely recommend this book. It is easy to understand, and Hackett shares real-world experiences that are very helpful.