Wella Koleston Perfect ME+ Permanent Creme Hair Color (88/0 Intense Light Blonde/Natural) (PACK OF 2)

Well Koleston perfect the best for me 🤩thanks Amazon ❤️

I am a professional hairdresser...been in business for about 20 years. I've been using Wella for about 12 years now. Wella changed their formula in early 2020. I see some of your reviews about the color turning purple during the 40 minute processing period and that is completely normal. If the color has a slight purple hue that is the new formula. New FDA regulations required all color lines, professional and over the counter, to remove a particular ingredient from their products. That being said....I've tried for almost two weeks now to get a color I need TO DO MY JOB and it's been out of stock. I've tried to order it from Wella directly or my beauty supply and nothing. However it's been on Amazon. So, push came to shove and I ordered it....what came? The old formula...so litterly what I ordered is over 2 years old. How in the hell can Amazon sell something that I've had to go to school to learn to use? What is the point of my professional license? We need to have MSDS sheets because this is a CHEMICAL! For all you using this at home please, I emplore you, find a local independent hairdresser to support and stop being cheap doing your own hair. Stop buying professional products on here. People pay thousands of dollars on education and products to provide that for people. I'm beyond frustrated and ready to just quit the business over this.

Me dio el color que buscada, sin maltratar mi cabello.

Es el color que siempre quice

Wella is a really good product- always satisfied with the results

Durable color, shiny

all

First time doing my roots at home (with help) and I couldn't be happier. I've always trusted Wella and this didn't disappoint. I wish we had dragged it through at the end then it would've been absolutely perfect, but we'll do that next time. I used 20 volume developer with a one to one ratio. A postal scale was perfect for weighing the ingredients, and I got the better brushes as I read it makes a difference with coverage. 35 minute set time, and wet the hairline at the end and massaged it around to "emulsify" (whatever that means) and let it sit another 2 minutes or so, then washed twice then conditioned. I watched a lot of Youtube videos. Thank you Wella.