The Dan Ariely Quicklet Bundle (Predictably Irrational, The Upside of Irrationality) Kindle Edition

Ariely's text, PREDICTABLY IRRATIONAL, has been widely publicized, and brought out in several editions. I own several: 2008, paperback, and Kindle -- 13 chapters; 2010 Revised and Expanded Edition (13 chapters); 2010 Kindle (15 chapters). The Quicklet Bundle covers two works by Ariely: 1) the 2010, 15 chapter version of PREDICTABLY IRRATIONAL; 2) THE UPSIDE OF IRRATIONALITY (2011).The research Ariely reports is interesting for its simplicity, ingenuity, and face validity. As noted in the Quicklet review, and elsewhere, the samples Ariely used (mostly socially advantaged college students in elite colleges) raises the salient issue of generalizabilty. The implications of the research, surely an intellectual earthquake, creating tremors n the foundational models of economics, makes this work one not to be missed. At the same time it undermines key assumptions of economics, Ariely's work provides provocative leads for marketing and other fields dependent on understanding human decision making. This is the reason the Quicklet bundle can make a contribution to those interesting in quickly and accurately assessing Ariely's work.I developed key notes on the chapters in Dan Ariely's Predictably Irrational myself, for a class in Consumer Behavior which I teach in another country, a year ago, after studying Airely's first (2008) edition. For Consumer Behavior students, several of Ariely's findings have potentially very important implications. These notes were updated recently, after I obtained the 2010 revised edition . In reviewing the Quicklet Bundle, which I subsequently orderd, I found it was more comprehensive than the version I prepared, and well written. Over thirty pages in length for each of the two books, the Quicklet edition is organized into four divisions: Background and Basics; Discussion and Analysis; Key Information; and References.The opening section addresses the book, the author and the science of bad choices. The meat of the Quicklet Guide is in section II "Discussion and Analysis" . Here the author goes through Ariely's book, chapter by chapter, highlighting key findings. While one is better served by reading the full text, these summaries will prove helpful as a quick study. If they are used as a review tool, after reading the book, they should proved of substantial value, helping one digest "key findings", and ensure a key insight wasn't forgotten or overlooked.Section III covers Notable Terms and Definitions, Interesting Related Facts .... , and "Quotable Data" Appearing here is a one page review of nine notable terms and their definition. One such term is "Anchors". Its definition, "Prices encountered for the first time that shape our perception of other prices over a long series of market decisions".I found this section was so bare bones as to require one to read about the concept in the appropriate chapter(s) to understand it, and -- more importantly -- to begin to play with its implications. I would have appreciated having a much longer list of terms, perhaps with a brief definition, and the corresponding list of pages where these terms appear in the text. This would facilitate further exploration of the terms. Some terms that I would have expected would be included on this list of "notable terms" were missing. One such is "placebo" and "placebo effect", which is explored at different points in Ariely's book. Similarly, "Interesting Facts" proved all too brief, with five interesting points provided in a single page. The section on quotable data provides five real world examples from Ariely's work, which the reader might choose to quote. I would prefer to read the book and select my own examples -- but this section may assist some in selecting quotable examples.The reference section lists eleven sources, a few of which seem likely to be helpful to the user. Additional Reading contains five sources. Unfortunately for those used to print research, no dates, volume numbers, nor pages are provided. However, to be fair, there are links in the PDF version, which the publisher will forward free to those purchasing the print version.I have not worked extensively with the second publication that comes with this pair. It is termed, "THE UPSIDE OF IRRATIONALITY". A perusal suggests it is similar in format and length to the Guide for PREDICTABLY IRRATIONAL. For most of us, the meat of the publication is in part 2, "Chapter by Chapter Summary and Analysis" (pp 11 - 20). As with the prior work, the summary appears helpful in understanding the gist of Ariely's findings, while lacking the rich detail that enables one to consider in depth how these findings might be put to use.In summary, I recommend the purchase of these works (and ordering the free pdf download that is available after purchase). My belief is that for those wanting a good understanding of developing knowledge of behavioral economics, these summaries are best used as a supplement to Ariely's corresponding text, to generate thought, argument, and insight from these quite good efforts to summarize and present Ariely's main ideas.

I had read part of the first book (we are fighting over it at the office, it is that good) and figured this would give me a general idea of what as coming in the parts I hadnt read and of the second book.It is much to summarized, I really dont feel you get the same baggage at the end. Maybe two pages per chapter would do, but one is simply not enough.