The Silly collection consists of funny, hilarious and affordable gift items for young and trendy people. Silly gifts is mainly targeted at young women aged between the ages of 10 and 25 years old. Silly started as a successful gift shop in Deventer, Holland. In 1980 Silly became a wholesaler and grew to be one of the largest wholesalers in the Dutch gift market. Because of the huge growth potential, Present Time took over Silly in 2008 as a hot new addition to its already booming brand portfolio. They decided to let Silly focus on the gifts that made them a key player in the gift market: the affordable, funny gifts that make everybody smile. Silly's creative team regularly travels the world to find the coolest and funniest stand-out items currently on the market today. These items are collected until it is time to launch the new collection. This happens twice a year: in January and in August. From that moment gift shops all over the world order the new items to keep surprising everybody. Silly items are sold in countries all over the world. In stores Silly gifts are very easy to recognize, because of the pink packaging and the famous Silly logo.
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