How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days Paperback – February 7, 2020

Are you a marketer at a nonprofit? Buy this book.Are you the executive director of a nonprofit? Buy this book.Do you sit on a nonprofit board? Buy this book.Do you lead a nonprofit board? Buy this book.If you follow Julia's 90 day plan, your organization and community will benefit. Maybe not in a month or a quarter. But a year from now ... oh yeah!

As an Executive Director recruiting volunteers and donors amidst a pandemic, I was thrown into using social media without a road map or any training. This book was recommended to me and I am so glad I purchased it. Julia Campbell communicates clearly and is an excellent trainer. I appreciated her wisdom as well as her planning tools. Highly recommend this for non-profits that want a robust social media prescence.

Bought this last week and really liking it so far! Really helpful in naming the struggles and excuses that we as nonprofit leaders face in doing social media well, and then walking through a very practical step-by-step process in overcoming those challenges. Looking forward to working through this with our team together!

A Fantastic tool for non-profits who want to improve their social media outreach, written by an internationally recognized writer & speaker on social media issues for non-profits!

Practical, current info for nonprofits. I found myself listing page numbers of the topics I wanted to reference (see photo) in the inside cover.

I highly recommend this book to anyone who's involved in managing a nonprofit's social media efforts, whether it's your full-time focus or just one element of your responsibilities. So many nonprofits -- particularly smaller ones -- make choices about their social media programs based on what they think they're "supposed" to be doing rather than what actually makes sense for their organization. In How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, Julia Campbell lays out a clear, actionable framework for developing a strategic approach to your social media efforts that's actually tied to your organization's unique needs and goals.If you feel uncertain or overwhelmed by social media, or you're putting in the work but not seeing results, this is the book for you. In my own work I consult with nonprofits on digital communications, including social media -- I would eagerly recommend that any prospective client use this as one of their go-to resources. Add this one to your shelf (real-life or digital), and you'll be certain to return to it frequently. --Brent Merritt

Julia Campbell has captured the essence of building a social media plan in an easy to follow, thoughtful process that can help any nonprofit align their social media with their marketing goals. I highly recommend this book, but particularly for smaller nonprofits that struggle with maximizing their social media channels. I've read many books on social media marketing, but Campbell's is the # 1 book I suggest nonprofits who are looking for a step by step manual purchase. It is clearly written and well laid out in a manner that is not overwhelming to the reader.

Very practical guide to creating a social media strategy for your organization. Has a great planning worksheet to jump start your ideas.