Purple Shampoo for Blonde Hair – Made in USA - Gentle Formula Toning & Hair Care - Removes Brassiness, Yellow & Overtones – Blonde Shampoo with Platinum, Ash & Overtone Purple – Cruelty-Free - 8 oz

This stuff took that brassy yellow and turned it back to my gorgeous blonde!

I've gone blonde for the first time in my life after red for nearly 10 years, and had some less than ideal yellow tones hair before using this purple shampoo. After 2 washes with it, I definitely have seen improvement! The scent could be a little better, but the results are worth it!

This formula is thicker than many of the other brands I’ve tried. There is little to no smell, so that’s a bonus. I bleach my hair a lot, so I rely on purple shampoo to help me tone, and this one actually works. Leaves my hair softer too! I use It for 15 minutes at a time. Will update after a few uses!

This shampoo is great!! It helped with the brassiness & yellow tones in my hair! I will definitely use this shampoo for life!!

Can’t say I have ever used a product that has worked so well. Satisfied customer!

This is ABSOLUTELY the best purple shampoo for platinum silver hair that I have ever had the privilege to use. It amazingly took all the golden brassiness out of my hair and left my hair soft and shiny!!Most purple shampoos leave hair dry and in need of deep conditioning afterward. Not this one!It is an amazing product and I HIGHLY recommend it if you have platinum or silver hair!! I will be purchasing it again!!

Wow it is really purple!!!😁. Great product leaves hair feeling shiny and soft!! Live it!!

I normally use Joico purple shampoo but it is unavailable on Amazon at the moment so I thought I'd try something new. My natural hair color is brown and I have it highlighted all over blonde. I use the purple shampoo as a toner. Joico, I leave on dry hair for about 15 minutes. I did the same with this and absolutely no change whatsoever like I am used to seeing. This stuff is a weird gel like substance that practically disappears once I put it on my hair. I don't think it would matter if I used the whole bottle of this stuff all at once, it still wouldn't tone like it is supposed to do. However, it was packaged well. That's a good thing because the cap leaked. Overall, I wouldn't buy this product again and I recommend you keep looking.