The Outcome Generation: How a New Generation of Technology Vendors Thrives Through True Customer Success

Paul does a wonderful job of articulating the value of the customer outcomes across the entire Customer Success strategy. The book is actionable and insightful and highly recommended for anyone looking to put their customers at the center of their business.

I had the privilege of working with Paul for five years, during which the Program outlined in the book was employed. This business-results & outcomes-based customer engagement approach echoes very well with both existing & new customers!

I found this book a refreshingly great read. For businesses and/or employees struggling to understand why change has to happen and why the customer success role is needed this should be a must-read.It provides a really clear explanation on the necessity to shift thinking from solutions to outcomes and the examples provided to transition through the process, from beginning to end, were great.

A really good book to think about outcomes from a customer's point of view

Finally got round to reading The Outcome Generation by Paul Henderson this morning on my flight to Stockholm. Easy reading, but covers critical aspects of the next generation of #CustomerSuccess Management. The #OutcomesEconomy is what is driving today's business in both B2B & B2C. Highly recommended!PS...to my team, expect an email soon saying buy a copy! 👍

CS Leaders should read this and share with their peers across the business.The way in which the author explains outcomes in many different ways is excellent and allows it to resonate with all types of reader.Highly recommend this book

Customer Success started as a solution to reduce churn and extend customer lifetime value in the technology industry. I believe the idea has much wider implications.Ultimately every B2B supplier exists to help their customers become bigger, better and more profitable. The route to finding competitive advantage is to help your customers succeed better than if they were buying from your competitors.The author comes from a technology background and the book is rooted in solutions for technology businesses.The way software is sold has changed in recent years and customers no longer sink so much money into a project upfront. As a result, technology companies must wait for their money and this becomes linked to project success.Overall I thought the book was OK but I didn't think it gave me any new insights.There's something about the writing style that didn't seem to engage me. Part of the problem may be that I've recently read a few excellent books and they've served to raise the bar. I can't say it's badly written because it isn't but there is something intangible missing.I'm giving this 3 stars which means it's worth reading but I can't give it a strong recommendation.Paul Simister helps frustrated business owners who are stuck, get unstuck.