People Powered: How Communities Can Supercharge Your Business, Brand, and Teams

Jono's books are always a good read. I brought this so I could have a physical copy to go along with my digital one. The book when delivered had been 'double wrapped' with my details stamped on the front of the package. Beneath this was another packaging label, which i presume is the person who imported the book. The book is stamped, "for sale in Indian subcontinent only". I am in the UK.

For me as a computer scientist with some project management skills and experience, it illustrates how project management competences are applied in less technical projects. I'm glad to find similar patterns from "classical" or more agile project management in community building. The book also sort of unweaved the rainbow of what "strategy" really means ...and what not - and how a proper strategy should look like.The book is written in a quite "entertaining" way making it easy to read. So you don't need to be afraid of getting one of those boring business books.

Jono Baconはコミュニティサクセスの方法を書いたArt of Communityの著者でありますが、続編というべきなのか、実はオーディオブックで先行して読んでいたのですが、実際にハードをとって改めてJonoのウィットに富む、面白さを掴めます。今回びっくりしたのは「一歩踏み込んでいること」基本、Art of Communityもそうですが、どこかのビジネスに立脚したコミュニティ本ではなく、サクセスした事例をかき集めそこからコミュニティビルディングのベストプラクティスを明らかにしていくという実に地味なアプローチをとっており、コミュニティマネージャーになること、また企業で雇うことなど様々な書き方がされています。なので、IT系で元A社のあの方の本を読まれてる方からするといってることはほぼ同じと感じるでしょうが、アプローチとしてはあちらがマーケティングアプローチのみに対し事例がIT業界だけでなくコミュニティ全般の話をしている分こちらの方が対象概念が大きいです。KPIとか様々なモデルとかほんとよく調べたなと感心します。海外のコミュでやっていた立場からすると、なるほど、と思ったりします。ま、ただ言うは易く、実際にやるのはなかなか難しいのですが。ただ、困ったの点としては、読み終えたら部分ごと読み返してみて、書いてあるんですが、をいをい彼独自のストーリーメイクがあったりするんで、彼のキャラを知っていないとなかなかきつかったりするところがあるので、ここは次の彼の本に期待です。ちなみに彼のWebsiteで英語ですが様々なコンテンツを用意してるんで、合わせて読むこと・見ることをお勧めします。余談ですが、著者ご本人よく知っているのですが、ヘビメタな人で面白いですよ。

Jono Bacon’s book “people powered” is for anybody that is thinking of running or is running a community.This could be a Facebook, LinkedIn group on social media or any community using an app or face-to-face method. As long as you are bringing people together, you want them to interact, engage and grow from each other, this is a great read.Note I didn’t say, create a community so you can sell to them, if you are doing that, you should read this book as well as you will find out you are on a highway to nowhere.Jono takes you through, why you should build a community, the types of people you can get in a community, how you can incentive people to contribute. As well as typical measures and KPIs, both for the people managing the community from your team(s) as well as measure for the community measures. He is also very honest, based on his experience I guess, that humans can be weird and you cannot expect them to do something, because you think it’s a good idea.Juno provides a lot of advice, case studies and provides a methodology that you can follow to allow you to execute for success.

People Powered is not just a fantastic introduction to why communities are powerful for businesses, but it provides a concise and focused, yet detailed framework and approach for actually building a community. It doesn't bog you down in pointless detail: it delivers the right amount of guidance covering a broad range of areas that relate to building communities.Aside from the approach that Jono has clearly forged from his many years working in this area, so much of the value of this book is the approach and tone which works well for communities. Like many other readers, I am nervous about putting a foot wrong and these practical, easy to follow guidelines from Jono feel like insurance against me making mistakes. As an example, one small part of the book, Bacon's '10 Culture Cores' was enormously useful and I have shared this with my colleagues as a core set of values in how we build our community.The book is filled with lots of examples across a wide range of industries, which is unsurprising given Jono's work across many different industries. The examples are very practical, and I like how the book builds on itself as you read it so it all flows logically. I never found myself bored...quite the opposite: I was curious to get to each new section and learn more.I have read some other books on this topic, and this is by far the best book I have ever read in this area. It doesn't just given me the guardrails for building a community, but it also incorporates many leadership approaches and skills that I find enormously useful elsewhere. Go and check it out!