Mark TungateKogan Page Fashion Brands: Branding Style from Armani to Zara

First picked this up a few years ago when I was working in fashion buying and marketing, and found it very useful. I lost my original copy but repurchased this newer edition to help with my university work. Highly recommended to anyone starting a career in fashion or studying a fashion-based subject; provides a vital insight into the fashion industry behind closed doors. An easy, engaging read.

Good

Excellent book! Wish there was more books like this on fashion...

great item, exactly as described. Very pleased

This is a good book and very clear!