M**.
Buyer Beware —-/Updated4/24
First and foremost I do not have a sensitive scalp/skin. Second I have dyed my hair for over 15 years, salon and at home. Price is a bargain... for a reason this brand I know, I love I’ve lived in but I usually purchase from Walmart. Due to the current shelter in home order I decided to get via Amazon. I use blonde dye to lighten my hair because In my mind it’s not as strong as buying actual bleach (crazy I know), I prep it, start applying feel a slight tingle. Finished applying, wrap up hair for heat just a normal head wrap shower cap 10 minutes maybe less it is unbearable to the point I take of the wrap lift shower cap and literal smoke 💨 comes out. I rinsed my hair thoroughly left conditioner in my hair. Needless to say my hair is fried but it’s not falling off so lesson learned. I’ll stick to Walmart for hair dye.
J**C
Was My Second Choice
I purchased this brand being my 25 year used brand was not available. It worked well but honestly the smell was bad. Most dyes have changed their formula to make less ammonia smell
R**H
Easy to apply and great results
Im very happy with how my hair turns out every time I use this product and the price is great to . coverage even with grey hair coming in it covered completely as directions said.
C**X
Worthless
The product states its permanent its not. Also works terrible even if left in hair for 10 minutes extra even on dark blondes.
L**Y
love the color
This is the only hair color I use and this is a great price. However, every time I use it the back of my head itches intensely. Maybe I’m allergic to the stuff. I don’t know. But I love the color and it’s easy application so I continue to use it. I get compliments on my hair all the time. My color lasts about six weeks.
Trustpilot
1 week ago
3 days ago