Honest to Greatness: How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

Very entertaining read from a seasoned marketing professional, lots of useful street smart thinking.

Every moral person knows honesty is the best policy because it's the right thing to do, but even if you're selfish, it's still the best policy. Take the story of the girl scout in the book, being brutally honest about which cookies she likes and which cookies are junk. Her honesty, which many more experienced salespeople would be afraid to put out there because they're afraid anything negative would kill the deal, actually got a venture capitalist interested in her pitch and...well, read the book for the rest of the story. Well-written, great stuff. Took the author four years to write, lots of footnotes, lots of research.

It is very hard to pinpoint what part about Peter’s book is my favorite simply because from front to back it is one of the absolute best books I have ever read!! Part III about becoming honest with yourself, with others, with your relationships really spoke to me. Peter is incredibly talented and I’m not sure anyone else could have written a book about honesty. He gives a real and raw account on how honesty and business intersect and the importance of honesty in our daily lives. Now more than ever we needed to hear the messages in this book. Highly recommend!!

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Imagine if people were just transparent with each other! They would stand so much more gain and the author of this amazing book hits the nail on the head! Honest to greatness is a must read for anyone who wants to be successful in business or personal relationships in this social media era where there are no secrets.