InstaBrain: The New Rules for Marketing to Generation Z

The author is one of the first I have read that captures the most recent generation of consumers’ priorities and narketing approach. While this account is mostly qualitative research based, and subject to huge error depending on individual variation there is a first very sincere attempt to be transparent about who these new people are.The author is very US focused, many of the insights would not cross, and even might not be as relevant in the US across income and regional variations.Overall I found the text useful and insightful.

Extrêmement mal écrit, dans un langage pauvre et abrutissant, inutilement long et rempli de répétitions.L'auteure remplit des pages et des pages pour ne rien dire, l'intro n'en finit pas et le contenu derrière le texte est VIDE.Le pire, ces phrases d'accroches suspensives, du style devinette, genre "Vous n'allez jamais croire ce que la génération Z a de spécial".Bref, un bon livre si vous avez un QI en dessous de 50 : la paraphrase vous aidera à apprendre les 10 mots clés, et le suspens vous aidera à rester concentré sur la lecture plus de 10 minutes.Un bon exercice pour les prépa : résumer ces "236 pages" en 126 mots (niveau facile).Acheté par erreur à cause d'un titre similaire dans une autre langue.

In this volume, the author, Sarah Weise, has provided readers with some remarkable and timely insights into the day-to-day world of today's GenZers. Particular focus has been on how these young adults receive and process, as well as disseminate, information in this increasingly digital world. Companies, and their marketing personnel in particular, will likely be well served by the very lucid presentation, delivered with a wry sense of humor, that peppers these information-filled pages. However, the potential importance of the author’s insights should extend well beyond her targeted marketing audience. For example, any politician sincerely interested in capturing the youth vote should clearly take note in formulating and presenting a candidate’s qualifications if that candidate’s qualifications for office would ever have a chance of taking a foothold with today’s youth. Moreover, in the opinion of this grandparent reviewer, all grandparents (and even many parents) with GenZ progeny will likely find many parts of this book to be invaluable for helping them to better understand and appreciate what drives this generation of young Americans. This book is highly recommended.

As someone who has read a ton about Gen Z, I am so glad to have found such a resource that consolidates all of the latest knowledge together in one place. This book has tons of research-based, actionable insights to help fuel ideas as well as brand, marketing, and product strategies. I cannot recommend this book enough.

This book has some great content on Generation Z. However, the book could have been condensed given the fact the author seems to repeat the same findings and takeaways throughout. You find yourself reading almost verbatim later in the book what was said earlier in the book. Would still recommend this book for it's content, but be aware when you're expecting fresh ideas/takeaways during the later sections it will be a lot of repetition.

As a new entrepreneur in the hair industry, connection with all the generations are important to me. And Gen Z I had known nothing about! They are definitely not what I was expecting or assume. I am REALLY GLAD I read this book!! Love the authors takeaways, research, and suggestions for connecting with this age group. Highly recommend!! Quick read as well.