NPG 100% Pure Purple Sweet Potato Powder(Purple Yam Ube) 8 Ounces, All Natural Purple Dry Food Coloring Powder for Baking, Smoothies, Pasta, Tortillas, Vegan Gluten Free Non-GMO

I've had the opportunity to incorporate NPG's 100% Pure Purple Sweet Potato Powder into my cooking and baking repertoire, and it has quickly become a staple for all my Ube-themed endeavors. This 16-ounce package offers a generous quantity, making it an economical choice for those who frequently enjoy the unique taste of Ube.The beauty of this product lies in its simplicity; the ingredient list boasts just one item—pure purple sweet potato powder. This singularity is a testament to the product's purity and focus on delivering a natural and unadulterated Ube flavor.In terms of taste, this powder doesn't disappoint. It has a delightful flavor that closely resembles traditional Ube, making it ideal for a wide range of recipes, from Ube halaya to baked goods like cakes and pastries. The powder also lends a naturally vibrant color to dishes, allowing for the creation of visually appealing treats without the need for artificial dyes.The cost-effectiveness of this bulk purchase is another point worth noting. NPG's offering is the most wallet-friendly option I encountered, which makes it accessible for home cooks and professional chefs alike without compromising on quality.In conclusion, NPG's 100% Pure Purple Sweet Potato Powder is a commendable find for anyone in search of an authentic Ube flavor. Its singular ingredient, great taste, and affordability make it a superior choice for creating a variety of delicious Ube dishes. Whether you're an Ube aficionado or new to this distinctive flavor, this purple sweet potato powder is sure to meet—and likely exceed—your expectations.

Taste great! I save a lot of money by making this ube latte at home instead of buying it at a boba place.

I use this to decorate my sourdough loaves. I was hoping the color would be more purple, but it's fuchsia.It's a decent powder to work with. I'm going to make some cookies with it next. It leaves a slight ube taste.

We made sugar cookies and used the sweet potato coloring; what a cool effect. Leaves no taste, so don't worry, just color.

Definitely taste like sweet potatoes I put it in my tea I will be trying it in everything I love sweet potato

This is so tasty. When I have a cup of English Breakfast tea I use a little in it that's been mixed with sugar. This is the only application I've used ot in thus far.

I would take “Ube” off the description because it doesn’t taste like ube that I know. The color was nice and it mixes with water fairly, for which I refrained from giving a rating of 2 from being disappointed with flavor.

Super ube flavor and easy to use.