Instant Referrals (Instant Success) Paperback – January 9, 2006

The "Instant" Series of books by Bradley Sugars are both entertaining and extremely informative with information that I can put to good use as a Business Strategy Coach in today's ever-changing economic environment! Thanks for all the research you've done to make this series helpful with all the new tips and "Golden Nuggets" of helping small business succeed today!

The nice part of Brad's books is that they are all pretty easy and quick reads. He does give several ideas for referral programs and really helps you set it up correctly by asking what type of business do you want and which program will be conducive of that business.Brad uses a fictional business as an example and to help drive his points in, that's part of what makes this book easier to read. If you want to set up a referral program and not sure what to do, this is a book for you.

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This book shows you how your customers can become raving fans for your business and do the selling for you! Instant Referrals explains the process through which entrepreneurs can grow their businesses by encouraging their existing customers to promote their business for them.A referral based business is one that relies largely on referral strategies to generate business. A referral strategy is simply introducing new customers to your Business for a low acquisition cost.You need to be clear on who your target market is and who your ideal customer profile is. You need to be clear on what you are offering and give people a good reason to assist you, i.e. they must get some benefit (what's in it for me).A Business must move their customers up the loyalty ladder from Suspect, Prospect, Shopper, Customer, Member and Advocate to Raving Fan (pages 23-25). A raving fan is a customer who can't stop selling for you and they want to see you succeed.Action has 21 strategies which can be implemented to build a referral based Business (see the book for details).Use some of these hidden opportunities to bring in extra profits to your Business.For a referral based Business to work, your service and products must be extraordinary. Just being good won't do. If you want people to refer, your service and products have to be fantastic.

I found this book to be extremely helpful for 4 specific reasons: First, Brad Sugars covers the "theory" behind true marketing, as one must understand that to bring about any real changes to business growth. I was forced to really examine what my target market looks like so that I know what referrals to ask for. Next, there were 21 specific strategies that were covered in depth. Every business owner can pick a handful from this list and get results! Next, I always enjoy reading a true life case study with a real business. This shows how the process works in the real world. Last, the section on testing and measuring ties everything together. Research has shown that 80% of our marketing efforts don't work. The only way we can identify what does work is to consistently test and measure. This section provides guidance and a sample form to be used. All in all, this book is a must for a business owner's library and a reference that should be re-read often.

This book is absolutely incredible. It put a ton of great ideas into my head and is something that I am very happy that I read. If you get the chance than read this along with all of the other books that Brad Sugars has written. And no, I am not affiliated with Brad Sugars or anything like that in case you were wondering. The book is just that good and it has helped me out a lot with my business.

Instant Referrals teaches you how to turn your best customers into your most passionate promoters.The Author Bradley J Sugars provides business owners with an alternative strategy to cold calling and chasing after new leads.During Instant Referrals you will learn how to evaluate and implement a referral based system that's right for your business.Sugars also helps you determine which customers you want referred to your business and which ones you don't.This book is a workbook that will help you build a referral-based business. It contains 21 powerful strateiges you can use to get your business revving on all cylinders.These strategies will not only transform your business; they will also transform the way you go about business.If you want to get results right now then I suggest you read Instant Referrals so you can get your customers to actually do your selling for you.

This was my fifth book from THE instant series i read so i was really bored by all THE list of tips i got. I like THE book net promotion score Much better

GREAT condition for great price, many thanks

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