PROVOKE Purple Shampoo for Blonde Hair Eliminates Brassy Tones – Blonde Toner Hair Lightener – Works on Any Light Color

I didn’t get a chance to use this as by the time it had been delivered the whole contents had spilled out into the packaging. Very disappointing

The instructions on the bottle advise not to use this shampoo every day. But because I have very very dry hair, I wash my hair only every 4-5 days, so I am able to use this every time. I love this shampoo! It really does add a nice touch of silver to my gray hair and takes the mousiness out of it. It also conditions my hair beautifully, so it has body from shampoo to shampoo that I don't get with other products. I also like it because it doesn't stain my hands or my towel like other similar products have done in the past. I will definitely be buying this again.

The scent is subtle and very nice actually! I was worried about how the blue would smell based on other peoples reviews but it’s lovely and this shampoo literally fixed my horribly orange hair in one wash, made it perfect in two!

I recently decided to go silver and my colorist stripped the old light brown color out and left me a platinum blonde so the very thick silver grow out would blend more. My stripped locks quickly turned brassy so I ordered the Provolone based on reviews. In my experience, this works, however I think I was using it too often- twice a week and since my hair is still damaged it was soaking up too much blue and started turning a greenish hue since blue and yellow (from the brassiness) turn green on the color wheel. To remedy this, I used a clarifying shampoo followed by a ACV rinse. I now only use this once every two weeks since it is a bit drying. If you are a natural silver or blonde with no damage I m sure this would be ok, but be careful and don't overuse if your hair is badly damaged as mine is and follow up with hydrating conditioner.Update...It's been 3 weeks since I last used the Touch of silver and to combat the brassiness. I mixed my normal amount of the Touch of silver with 1 Tbsp of 10 volume developer and 1 Tbsp baking soda and applied to my hair for 5 -7 minutes and it really took out the brassiness! I'd recommend only once a month for this and then follow up with the Touch of Silver weekly after with hydrating conditioner. Works like a charm!

alright, so it does what it says it does. it really does tone your hair, takes away the brassiness and adds a silver sheen to it (as the name suggests).however, my biggest gripe is that it leaves my hair SOOOOO DRYING. I'm pretty sure this is common with most purple shampoos though. but honestly if im trying to tone my hair to get rid brassiness, do i have to sacrifice having soft hair as well? its like, i have to choose between toned hair and soft hair. i cant have both.mind you i have fine dark brown black hair thats ombre into an ash blonde. i like this stuff because it does what it claims and its not misleading.good product overall though, i like it, but probably wont be repurchasing because i cant stand dry hair. oh, and it smells like detergent too. not bad but it may be unpleasant to some.

What an amazing product! I bought it after reading lots of good reviews online and thought I had nothing to loose for the price. But it has exceeded my expectations. My hair has been highlighted with the balayage (ombre technique), so it's darker at the roots and almost platinum. It looked great when it was done, but after just a few weeks it looked brassy, dry and straw like. After doing a lot of internet research I decided to try this. I washed it and left it on for 5 minutes as per instructions, then applied the conditioner of the same range. After washing my hair I used pureology split en treatment and then styled my hair with my GHD. It looks like I have just been to the hairdressers! Most of the brassy orange tones are gone, my hair feels really soft and it's so shiny. I'm so happy with this product, specially after spending £££ in much more expensive saloon products that didn't achieve half as much as this product has in just one application.I'm definitely stocking up on this! I think it will be my secret weapon. Who needs toner?