Digital Analytics for Marketing (Mastering Business Analytics)

The content of this book is good, five starts. However, the font is so light that it is hard to read even in good lighting. I don't know what it is about publishing houses and their light fonts in physical books. The digital version of the latest edition of this book does not have the same problem. You better have some good glasses and exceptional lighting if your vision is not that of a 20 year old with 20/20.

As expected