ORIBEBright Blonde Essential Priming Serum, 3.4 fl. oz. (Pack of 1)

I love this shampoo, and I continue to buy it. To me, it’s well worth the price.I have natural platinum hair which can sometimes look a little drab. This always brightens it up right away.

The smell is incredible and the blonde preserving aspect is great. I saw it work right before my eyes. A strand of wet blonde hair went from brassy to golden in one swipe. To get that all over my dyed hair does take quite a bit of product but it’s good stuff!

Great product.

Scent beautiful. Hair looks shiny and softer than without this product. But if it's would be Little less price, it's would be great 👍

This is a lightweight hair serum that has a lot of slip! I put it in my hair when it is damp and it really helps detangle my hair. Its pretty damaged and dry from bleaching for blonde or fun colors. The serum really helps smooth my hair and briefly contain damage. It is a light violet color to also help with brassiness to a lesser degree, but it can only do so much. It smells really good, the classic Oribe scent which is so good and lasts all day. There is a weird stick attached to the screw on top that is maybe supposed to be some sort of dispensing mechanism, it mostly got in the way so I pulled it out and just pour the serum into my hand.

Smells wonderful and works

You must get this productYou won't be sorry

This is a really unique product as I've never seen a purple product that you leave in your hair. I didn't even realize that's what it was until I got the bottle and was reading the instructions. I love Oribe products but this one just isn't for me. I use a lot of purple shampoos and conditioners and while it is usually a huge purple-y mess, at least it is contained in my bath tub. This one made my fluffy white towels all purple, which I didn't appreciate. After several uses, I didn't see a dramatic difference to where it would make this product worth the trouble, so I think I am giving up and sticking to purple shampoo and conditioner instead. It smells nice but does have a strong fragrance, so this may not be a good fit for anyone sensitive to scent. Overall this is an Oribe product that I would not repurchase, which is a surprise because I usually love all their products. It may work with your hair because everyone's hair is different but it just didn't do much for mine.