Full description not available
D**N
....Good to buy 2nd hand books but not if
The book is full with hand written notes and markings.
E**K
Poorly written, impoverished editorial discipline
One can hope with such an expansive title, the authors and editors would come close to delivering a coherent final result. The minds behind the book fail to display an authoritative command of the subject and even crash then burn when addressing the well established theoretical framework for product and service branding.Words and phrases meander on their way to make a point and assertions get lost in endless repetition as a reader might stumble over badly organized chapters, paragraphs and even sentences.The doctoral students at the heart of this work should leave marketplace offerings and return to their academic environs more accepting of sophmoric admirations of their elders and more studied peers.I will use the book as an exceptional listing of contemporary studies on more narrow subjects.
F**I
A passer
This book helped me wrap my final year project on nation branding.Highly recommend it to anyone who wants to learn about nation branding.
Trustpilot
2 months ago
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