Oneworld Publications You Can Beat Your Brain: How to Turn Your Enemies Into Friends, How to Make Better Decisions, and Other Ways to Be Less Dumb

Maybe not about beating your brain, but more about understanding how subjective perspective is so easy to manipulate, and objectivity is a worthy goal... Goes through the application of numerous aspects of cognitive bias, examined using academic studies, but not dry and critical; written with wit, charm and charisma; intelligent, funny and grounded in the cynicism of modern age excesses and marketing tomfoolery; if you want to understand the foundations on which facebook, Cambridge analytica and the Russian government (probably all governments!) build their campaigns of self aggrandisement, then this is a better place to start, than any pseudoscientific pop-culture psychobabble readily available from your favourite online retailer... The first one "You are not so Smart", is equally good and has shorter chapters; well done and many thanks Dr.McCraney; I have been persuaded by your exceptionally competent social engineering!

I bought this on the strength of his previous book, You Are Not So Smart. This book follows a similar chapter structure and there some bits which feel like repeats. But the content is very good. It's less of a self-help book and more of a good introduction to psychology, written for the popular audience. You learn about the different ways in which your brain is fooled so that you can combat your own psychology and the style is engaging and flowing. Would recommend.

Great work.Very useful collection of simple communication techniques that can radically change the nature of human relationships.The author did a very good job at researching this stuff, well done.Highly recommend it for anyone working in a business or political environment.

I began this book chuckling about the silliness of other people's brains, got a bit uncomfortable when I realised he was talking about me! Real insights that have absolutely changed the way I think.

a really good work of writing about cognitive biases, written by a professional of psychology to the general public; a down-to-earth reality shower for those who may see themselves trapped in some stories they don't fit in. Some good hints are given to improve global reasoning; some of you/us may feel relieved, or challenged by some of the chapters. It is my personal recommendation, in such an ocean of books about the mind, this is an excellent one!