Pharmaceutical Marketing n India: For Today and Tomorrow. 25th Anniversary Edition

The media could not be loaded.  Bought the 25th anniversary edition after buying and reading the earlier edition when it was published. A brilliant ever book. The book is collectors item for every one associated with pharmaceutical industry.

The book has explained the concepts very nicely with good case study examples.

A must-read for every pharma marketeer

Lucid, yet precise, practical and useful reference guide!

Excellent book

Nice

This book is written by a veteran in pharmaceutical industry who has real life experience in building pharmaceutical brands of reckon. The author analyses various marketing tools with real life examples give us solutions to various questions that arises in the mind of pharmaceutical marketing person. The book is well written and the systematic discussion of various pharmaceutical marketing related topics are like direct communication that improvise our own ideas. We hopes that more will come of out of the author's pen and Indian pharmaceutical industry will surely benefit from it.

It is a good read. I like the writing style of the writer. I feel that this book is class apart and can surely make somebody successful in pharmaceutical marketing.