Branding Speed: How to Market Your Club Racing Team and Create the Image You Want

1 Always over deliver2 Always ask3 Always be yourselfEven if those were the only things you learned from the book, it would be worth it. But Fritz fills the book with real life examples and a roadmap of how to do it. From figuring out your brand to what colors to wrap your tow rig,the answers are here.The lessons in the book can be applied to anyone in any sport. A must read if you are looking for partners.

What a wonderful story of a little boy introduced to car racing and finding it was his passion. A great read. Fritz is a wonderful writer.

This book is well written and very readable, using real world examples along every step. The branding how-to's and insights go well beyond application to a club racing team - great branding lessons in general. I enjoyed reading it and took lots of notes.

I was honored to beta read Fritz’s first book. As a marketing expert, I found it refreshing to read sound marketing advice and customized recommendations for this specific audience. I have little knowledge of race teams, but his advice is rooted in proven marketing principles. The author addresses branding for beginners from the very first choices they make. Fritz touches on personal branding and having a trademark look, but he also advises drivers to pick a team name that has the opportunity for growth (not just their personal name). He encourages readers to clarify their big dreams and identifying what values they will hold to no matter what.Fritz recommends brand consistency, I agree! The book shares tips for colors, logos, signage, car wrapping, and even how to decorate your paddock area. Fritz gives branding newbies the lingo they need to be comfortable talking with graphic designers. This knowledge will save readers time, hassle, and money! Speaking of money, Fritz knows his audience is looking for economical branding options, and he highlights many budget alternatives for each of his best suggestions. There are some very niche suggestions too. For example, the book explains how to get your logo embroidered on a fire suit (something I haven’t yet encountered!), get quality track videos, and how to handle social media on the day of a race.I recommend this book to racecar drivers at any level who need to learn personal branding and team marketing.

An easy to read guide to fulfilling your passion and finding your brand. Starting as a young man interested in racing, Fritz shares his experiences. expertise, and advice in a practical and well written way.

Speed Kills:No Excuses for branding.