Mascara. Unforgettable eyes. Eyelashes you Love. Longer-looking. Nourished. Not Easy to Forget. Beautiful. Effortless. Healthy Looking. Lengthening. Lash-friendly. Show-Stopping Black.

I've tried a lot of drugstore mascara brands as well as a few nice brands (the kind you find in the mall). I didn't know what to expect with this one (Amazon for mascara?) but I'm actually really impressed. First off, the tube design is kind of pretty. I like the white and gold.The mascara went on really smooth and light; the brush is synthetic and the bristles are medium length. It felt like it caught all of my eyelashes in a few passes. The brush is the same all the way around, so it got the corners of my eyes pretty evenly. I didn't have any issues clumping at all, actually, which I get a lot with other mascaras. It made my (average) eyelashes *super* long! I was impressed. There's no fragrance, which is nice bc I have sensitive skin.I did one coat first, and it dried within a minute, so much so that I could put on the second coat without it getting sticky. The consistency is like a thinner liquid that dries fast. Overall, really love this, totally keeping it, and I might get away with not curling my eyelashes with this stuff!

Just perfect mascara. Its very hard for me to elect one. It is good for sensitive eyes, no allergy, stays all day, easy to remove, plus makes my eyelashes long and beautiful. I used it twice already and very happy about it. My new favourite.

My teen absolutely loves this mascara, she says it is better than every other mascara she has ever tried. I don't wear makeup often myself, so I have no personal experience with this one.. but I can say that her mascara always looks good and her eyelashes never get that stuck-together look

I tried this product based on a promotion. I am pretty loyal to a “cosmetic counter” brand but I only buy it when there are gift-with-purchase promotions and I needed something while I waited for a compelling offer. This mascara surprised me. Full disclosure, I use a primer, but I found this mascara to give good one-coat coverage. I have fairly long lashes to begin with, so I like a mascara that allows me to focus on length without being clumpy and this one delivers.

Nice mascara I thought I was getting a promotion price but did not. More than I normally would pay for mascara that being said it is a great product. But will not buy again at that price.

I wasn’t going to write a review for this. But my mom had the same thing happened that I did from this mascara, so I felt it was important to let others know. This mascara gave both of us a sty on the lower eyelid and irritated our eyes and made them red. I used this product for two days and my eyes still haven’t recovered and it’s been a month later. I’ve never had a stye in my entire life and somehow got one after using this product

My eyelashes are very light and I don't regularly wear mascara mainly because I don't like it smudging under my eyes and I hate trying to remove it at night. This mascara made me look like I had the most fabulous lashes ever! It went on very easily and without clumps. I only needed one layer and was good to go! It didn't smudge and was easy to remove.Bottom line: I'm sold! I will definitely be buying this again!

I was excited to try this mascara because it’s a cruelty free product and I was looking for new brands to try. This mascara had raving reviews and I was really looking forward to trying it. Once I finally got it, unfortunately it went downhill from there.I will say the pros:-dark, true black color (which is great)-it applied really nice on the lashes.-the price was pretty reasonableHowever, throughout the day it just got incredibly flaky and messy all over my face and eye area. It also gave me raccoon eyes multiple times throughout the day, not to mention the more than half the mascara had vanished from my lashes by the end of the day. That is not a presentable look to have in a customer-facing industry. Thankfully it didn’t irritate my eyes or anything, but I was really disappointed with its wearability (or lack thereof).Definitely will not buy again. There’s so many other cruelty free brands to choose from at around the same price point.