Storytelling: The Secret Sauce of Fundraising Success

This book does a wonderful job of not only conveying the power of storytelling, but also showing you how to craft the story itself. While its focus is on the philanthropic community, and fundraisers will definitely enjoy and gain from the book, all can learn something. The power of storytelling can be a vital part of any type of marketing, no matter what your field. A great read and well worth the time. Nice job.

The author does an expert job of leading us through understanding the importance of stories as well as how to create them. Beautifully written, her book doesn't just tell us how to engage and connect with others using stories, but it also gives us the desire to start incorporating story telling into every facet of our lives and work. I highly recommend this motivating book that will deepen your ability to connect with others.

Great storytelling is at the heart of great fundraising, and this book provides a blueprint for effectively communicating ("selling") your mission to prospects and donors. Lynn Malzone Ierardi's writing is clear and engaging, and this book can be easily digested in a day or two. What's more, the techniques discussed are universal, no matter what your industry, because storytelling is the most effective means of communication, period. I highly recommend it.

"Tell me a story"...we relate to each other best when we share our stories and find ourselves walking in the shoes of the other. Lynn Ierardi shows us how stories connect us, inspire us and spur us to action.And that is also the heart of fundraising.

I love this book so much that I've purchased multiple copies and am sharing with colleagues and clients! Lynn is a technical expert in the field, but this book helps us all remember what is most important in the world of fundraising - stories! It's an easy read with smart insight and a focus on people. I highly recommend!

This book not only provides excellent research but also practical and achievable action steps to help develop meaningful organizational stories of impact. I would recommend this rich and easy read for all nonprofit professionals and volunteers, including development, marketing, senior leaders, volunteers and advocates.

I loved the way Lynn connects each chapter to recipes and her research is terrific.Denis SpizuocoPrincipal Gifts @ Wounded Warrior Project

A smooth read, with expert advice and guidance. It is all delivered with a great story and some spice.