Jerome Russell ProColour Shade Booster Cool Ice – Professional Hair Colour Booster to Control & Customise Hair Colour for a Cooler Blonde Finish

I read a lot of good reviews for this, stating it was better than a lot of toners to get rid of brassy colour on blonde, but i found it useless, in fact it was worse than useless, it brought more brassy colour to my hair than i had before and did nothing to my roots.. very disappointed wont be getting this again

I've tried almost every hair dye brand and probably colour also.But I decided to go blonde ... at first I was happy with a light warmish blonde but then wanted to go cool whiter blonde!As my natural hair colour is dark ... I some times have to lift the roots lighter ... so I use bleach ... it always leaves a slightly yellow tone ... I tried schwarzkopf live ice white toner ... noooo! Bad mistake it sent my hair a purple grey!So I tried jerome russell pro colour 10.0 lightest blonde.Wowwww ! It took all the yellow away and I got the platinum ... white blonde I wanted.Much better than using a toner after lightening or bleaching ... hair is soft and smooth no damage ( I bleached then used this colour on same day)If your hair is already light blonde this will give you whiter brighter tone. And cancel out any brassiness yellow.I also use a purple shampoo to keep the colour right.Jerome russell ... bleach kit I also recommendAs well as the atomic blonde toner

I have used hair dye for years to do my roots this product did not lift at all it is completely useless very disappointed as I bought two. Waste of money

Colour did not take .

Waste of money it didn't touch my roots at all and hardly the rest either.

Never did what it was supposed to really disappointed

has barely touched my roots or any of my hair. Never had such a bad result from a box dye. Followed all instructions so 🤷‍♀️ absolute waste of money and time.

I bought this to try have always used a box colour and have never had a problem until now, this has turned my blonde hair brown, absolutely fuming