A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Every freelancer, business owner and marketer should read this book. It should be compulsory. Best thing I’ve read in years.

Without a category, marketing becomes nothing but screaming and shouting at customers. Who can scream the loudest and get the most attention? Category design is all about being different and standing out from the crowd. Create your own category, create your own space and become a Category King/Queen.The Category Pirates will show you exactly how through this book. With frameworks, guidelines, insights, and real-world examples, this book will help you become a Category King/Queen.

I didn't know I was a Category Designer until I read this book. Now I have a framework to amplify my marketing muscle. Arrr!

I finished this in 2 days and am looking forward to mining all of my highlights for deeper wisdom. I’m heading over to buy the next book too. This one seemed to be about the meta perspective needed to create your category, but not much step-by-step guidance. Still good though!

Loved this book. Kindle or the book don't know is formatted weird. It was hard to follow the steps, numbers and what went with what, but the content was great. Need to go back through and outline it so it makes sense to me. Writers might want to use the alphabet in conjunction with numbers to make it more clear what is nested under what topic and sub-topic.

I love this book. It clearly explains how to design one’s category and more encourages the reader to make a difference by creating something valuable

Great introduction to category design. A straightforward way to set yourself completely apart from the pack and chart your own course.