From the Ground Up: Digital Fundraising For Nonprofits Hardcover

Very happy with it!

This book is a one-stop-shop for everything you need to know about the fundamentals of digital fundraising. I've waited for years for such a practical, strategy-focused resource curated specifically for nonprofit fundraisers. As the author recommends in Section 1 "Thinking in Systems," this book teaches you step-by-step how to engineer a comprehensive digital fundraising program that leverages technological change. Whether you are a new fundraising professional looking to learn the fundamentals or a seasoned expert hoping to refresh your skills or level-set your team, this book should be essential reading for anyone tackling digital fundraising for a nonprofit.

Based upon a colleague friend’s recommendation, I ordered the book From the Ground Up. Digital fundraising for nonprofits, by Brock Warner, CFRE.It’s a great little gem with all the basics anybody and everybody could need for digital fundraising.Online advertising, social media, welcome emails, payment processors, google analytics, and so much more.In two sittings, I was able to learn all the basics I needed to help someone like me, who ‘grew up’ as a direct marketer almost 4 decades ago, understand the new technology better and implement it along with all other channels.In easy-to-understand words and with examples, Brock explains the basics you need to know as a digital fundraiser.I would like to call this an essential dictionary for the terminology involved with emails, online advertising, web giving, crowdfunding and analytics, testing and more.He clearly indicates some of the great things we fundraisers can do with online channels and then some examples of how we often leave money on the table by not doing other things.I think it would have been helpful to have an index of terms at the end to make it easier for lookup, but that’s my only suggestion.If you’re ‘struggling’ to understand the ‘black box’ of digital fundraising, this is a great book to help you do just that.

Enjoyed this book a lot! A friendly, fun, and easy way to learn about all things digital fundraising. If you want to either make a career shift or just begin to integrate digital into fundraising efforts at your org, this is the book to get! Brock is so knowledgeable and dumps a ton of information into the pages, but does it all in a way that's easy to understand and unintimidating. A great resources!

For example, advice regarding LinkedIn: “Charities would be wise to create and maintain a company page….”Advice for Youtube: “take time to ensure your channel page is up to date…”