WILEY X: The Experience When Business Meets Design

Ricevuto integro. Non si nota che sia un libro di seconda mano. Perfetto in ottimo stato.

The best book on Customer Experience out there. Solis hits a home run. Book design is spot on. Great learning experience.

Xceptional! If you're looking for a book that will give you all the answers to all your organisational customer experience problems, this book is not for you. If you're looking for a source or a compass to give you clear direction of how to blow your customers (and potential clients) minds, then X is for you! X is full of stellar examples and research from across the globe of best practice in the space of experiential marketing. There are process maps galore, case studies and behind the scenes insight from the actual creators/experiential architects/designers and people who live, breathe and execute on the experiential touch points that make people keep coming back for more (and paying for it). It's the next level of stickiness. It's the next level of relationship marketing. X is a superb source to provoke your thinking into thinking deeper and wider, thinking intimate and provocative, thinking customer experience first to give you an unfair advantage on your competition and more importantly, more steadier and predictable revenues with more happier customers and raving customers (less leakage and customer loss). This book X will stimulate your thinking into creating the gift that keeps on giving.This book is priced at a steal with the amount of ideas you'll extract from X and the great thing about the author Brian Solis, you'll find him in social (Twitter, Facebook etc) where he'll connect with you if you need help and a consultation. It's better than the telephone if you ask me to have this level of access to one of the smartest minds in this marketing space.Buy the book now and you'll read it in a day like me. Tip: have a highlighter, pen ready to take notes and post it notes to mark your selected pages.Happy reading!!

Well, I am suspicious to talk about Brian Solis work, since I really love his takes in several subjects, and I read his last 4 books. I follow his work and learned many things from his ideas, and love his likable and approachable personality. Regarding X, I am a global strategist in customer experience, sales and services. Therefore I understand a bit of Customer Experience, and Brian again with his unique views of problems and solutions and unique description capability, makes from this new book, one of his best books. It is to the point, go above and beyond the problems, help you create your own approuch to the detail level. Brian makes this book not just a book but and real nice experience a great reading, and what is most important for all business world today, it is discussed in details really giving you many ideas and different pathways to adopt to your business. The Customer Experience of our business, is what will define our companies longevity or failures. I strongly recommend Brian Solis New X book, blog and talks. He know how to dominate an subject with his unique characteristics. Highly recommend you!!!

La calidad de impresión del libro no es muy buena. En cuanto a la entrega llegó a tiempo y en muy buenas condiciones