Punters: How Paddy Power Bet Billions and Changed Gambling Forever

Think betting is just a harmless pass-time ?? Think again after reading this .It's a multi billion euro operation designed to keep punters losing money and enticing them to keep coming back for more . Betting really is a mugs game with serious consequences for alot of unfortunates who become addicted to it

An excellent book containing one significant mistake. When betting taxation changed it wasn't to 15% of turnover as stated...that would have wiped out bookies' profits; it changed to 15% of GROSS WIN, significantly increasing bookies' profits. Also, Ladbrokes hadn't recently purchased 'the rights' to the Hilton brand, they'd purchased the actual chain (Hilton International) many years earlier; Ladbrokes owned every Hilton hotel in the world except for the US where Hilton hotels were owned by Hilton Hotels Corporation (a different company).

A fascinating book telling of paddy powers rise in the gambling world.Plenty of good insight in the book.Large text and well laid out chapters make it a very easy read.

A fantastic analysis of the greed shown by the gambling industry. There is no doubt that there will be a tsunami of harm coming down the pope in the US