Skincare Hoax: How You're Being Tricked into Buying Lotions, Potions & Wrinkle Cream

This book is full of great information from a skincare professional. We often fall for claims of skincare needs from people selling expensive monthly ‘skincare systems’ when our greatest skincare routines are simple and cost friendly.

A very good book about cosmetics what to buy/what not. What works/what does not. Pay close attention to which few items Author says you should buy. I will agree! JT

This book really changed the way I view skincare products. I used to spend so much on stuff that did nothing. I thought there was something wrong with me, but now I know it's the products, and it's not something on my part. Cutting a lot of the items out has really helped my skin improve in just a short time. I really recommend this book for anyone who is putting in the time and money with skincare products and just isn't getting the results they want.

Uncovers the truth about all the so-called anti-aging creams and lotions on the shelves today and how women believe in them. Reading this book will stop you cold from spending anymore $ on them.

I sincerely hope everyone will read this book. We are always looking for the magic fountain of youth. You will find it here.

I thought it would discuss the actual ingredients that benefit the skin and what to look for in products and more if what to watch out for. Instead of read more like a self help/motivation book.

Dr. Frey tells the whole truth and nothing but the truth in this expose on the skincare/beauty industries. There were so many moments I found myself audibly gasping in shock! This is a must-read for anyone with skin!

This is a tough subject since so much of it is tied up in emotional investments by so many women (and men) who believe they are making their lives better through cosmetics. The book attempts to demystify and also debunk so many myths while also helping consumers understand the marketing and sales angles that make the products so promising and appealing. The author does point to her website in a few places in the book but the website does not have a pay wall and profits from Amazon links are said to be given to charity.With no horse in the race and with a lot of information that is presented palatably, there is a lot for consumers to understand about the cosmetics industry. The book breaks down the terms ('reduces' 'anti aging' 'polishing' etc.) that we so often see on the labels and explains what they do (and do not) mean or perform. Cosmetic labels and ingredients (retinol, hyaluric acid, petrolatum jelly, etc.) are carefully discussed in very plain language so you know what the ingredients are in your cosmetics and why they are there. Everything from toners to eye cream, sunscreens to facial cleansers are discussed.At the heart of the book are two key points: 1) you don't need these products to be beautiful in your own unique way and 2) you really only need warm water, moisturizer, and a good sunscreen to have healthy and beautiful skin. Everything else is marketing and sales talk. Note that this applies to individuals with normal healthy skin - not those suffering from conditions such as eczema.The book educates and provides clear examples. You'll never feel drowned by technical info or info overload. At the same time, a lot of the examples may feel too oversimplified or simplistic. The author likes to make comparisons a lot - e.g., comparing the dangers of driving a car being so great compared to any dangers a person could have with a cosmetics product. If you think about it, though, you recognize that we don't NEED a skin care product like we need a car - and we have far more control over the safety of our car than we would with a skin care product whose manufacturing process we have no control over. There are many comparisons like that which, in my opinion, were frustrating or even insulting.In all, this is a quick and easy read with a lot of really good and much needed information. If you have healthy skin, save yourself a LOT of money and futility/time while also ensuring you have the best cared/looking skin possible by reading this book. Reviewed from an advance reader copy provided by the publisher.

I didn’t find this really very helpful but when I attempted to return it,Amazon.ca refused:(

I wish I’d read this when I was in my twenties, what a shame women still want to spend money on a ‘name’.