Digital Marketing Strategy: An Integrated Approach to Online Marketing

Everything u need to know about digital marketing strategy please go for this book very understanding and easy to break down

I like the book, a lot of good material relevant to digital marketing, later I bought one called: Alexa, Make Me Rich: Boost Digital Marketing with AI also in Amazon, and it was great as well, I recommend to buy both because this one is more general and give a great overview, while other is more tactical and tell you how to apply it for increasing sales

A good book for most starters to digital marketing. You can go to the specific topics to get an overview of topic like social media, email or search marketing. There are also topics on consumer behaviour and the digital ecosystem which will prove useful for all those who like to get an overall knowledge of digital marketing.

I was very excited to get this book. But when I opened the cover, the first page was page 165. Returning.

I think the latest Dave Chaffey and Co. book (2022 or 2023?) digital marketing book has more of the much needed "how to" rather than "why". Still quite complicated and at about 500 or so pages a bit long. Taken me about a month and i'll need to read a lot of it again and take notes. As things are changing fast, you might want to wait for the next edition of the Chaffey book. I don't know when that is but it's also likely to be quite expensive. Good used current one about £50 already.

The book is very solid... outside of the 36 pages I didn't get with it.