The Food Truck Marketing Handbook (Food Truck Startup Series) Paperback – February 8, 2013

The Food Truck Marketing Handbook is a valuable resource that I found very informative. Each step is explained in detail and easy to follow along (even with my limited social media skills). I thought food trucks just used Facebook and Twitter but there are a handful of other tools explained in the book that help form a complete marketing plan designed to gain a massive social media following. The chapter about contests was incredibly eye opening and surprisingly easy to implement.

Over the last year I have been looking for a new job opportunity and came across this book on Amazon. The Food Truck Marketing Handbook has opened my eyes to a new career! One of my favorite hobbies is cooking and this seems like the perfect fit. I never thought about owning a Food Truck before but after reading this I am confident I can make it work with the strategies described in the book. I am in the process of writing my business plan and hope to have my new career launch soon.

This is a great guide for food truck owners who want to attract hordes of customers to their trucks. The book is a complete plan that can be implemented by anyone. I like how the author used a fictitious food truck name throughout the book to demonstrate the strategies. You can literally replace the name with your own truck name and the book becomes a marketing plan designed specifically for your truck. Particularly helpful were the sections on how to automate some of the social media tools which can help save a lot of time.

This book outlines a solid marketing strategy that any food truck owner can follow. The techniques are simple and very inexpensive. It has detailed examples for using Twitter and Facebook but it goes much further than that. There were new social strategies that food truck owners can implement to maximize their exposure.

Great info! I will definitely use many of the suggestions from the book . Info can be applied to many new business ventures, not just food trucks.

Very helpful to get a good overall view of the items and pieces you need to be successful and how to basically get things set up. I don't have very good social media marketing experience so this book was very helpful. I'm looking at other sources also for more in-depth information.

I thought this book was going to be redundant (I had purchased two other food truck books), but it had GREAT information it it regarding different ways to market your biz. If you are extraordinarily savy with facebook and Twitter, some of the info you may already know. But for a newbie, it was great.

The book certainly has a few gems in it, but it's just too short, more tips and tricks would make me rate 5 stars.

a rather thin offering one or two snippets of advise the majority already common sense

Very informative

Das Handbuch ist wirklich gut geschrieben.Für jeden, der einen Foodtruck eröffnen möchte ist es ein super "Guide".Da es nicht all zu umfangreich ist, hat man es jedoch sehr schnell durch.Da mich das Thema auch interessiert hat war nach nicht einmal 3 Tagen an der letzten Seite angekommen.Geschrieben ist es komplett in Englisch, jedoch muss man kein "Native Speaker" für das Handbuch sein, man sollte aber natürlich die englische Sprache einigermaßen beherschen.Insgesamt: Klare Kaufempehlung !