Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With Built-In Vibrancy Serum, Up To 50% Grey Coverage, Plum Perfection 047

It's really good like most of LIVE's stuff, however, I find that the "Plumish" shade fades over time and turns more into a dark brown/blacky colour. I'll keep using it though because I don't mind it being a short-lived treat. Just thought I'd mention it in case others are looking for a more permanent plum colour.

Best colour I have used. Used it for years & it hardly fades at all. Most red tones don't keep their colour & I have found this one the best & I have tried loads!

Coloured my hair from Blonde to this Colour xmas Eve, not overly impressed to say the least, The Colour fades after 2 weeks and leaves hair looking dull with no shine

good colour, lasts ages.

Good colour but did not work well on very dark brown hair.

Ordered 2 boxes, arrived quickly.Colour of finished hair is true to the colour on the box. My hair base colour was dark brown. Would recommend to anyone. Please remember to perform an allergy test before EVERY application though people.

Love this colour, was put on top of red and was a nice plum colour (my hair is naturally dark brown)

happy with product and delivery arrived in good condition and it coloured my hair- greatgreat