Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition
N**H
b&w pages
good for content but deplore that the pages for subject like marcom are in black and white instead of color pages (unlike pearson's marketing or brand management books)...
D**M
Informative IMC Book.
One of the best books on IMC.
Trustpilot
1 day ago
2 months ago