The Food Truck Startup: Start Your Own Food Truck - Leave the Corporate World Behind (Food Truck Startup Series)

I like to cook and I like trucks. So I should be a natural for food truck ownership, right? Not so fast. As Andrew Moorehouse points out, getting an urge to own and operate a food truck is only the beginning. Moorehouse sets out a checklist of thoughts and items to consider before making the food truck plunge, such as the start up budget, return on investment, sales experience, and marketing skills. Where will you find your customer base? How many employees will you need? How can you find the best locations? The author makes points that many folks considering starting a food truck business may not have thought about. For example, if your truck is going to feature breakfast, the menu should be quick and simple (which doesn't mean plain or ordinary, but fast) because people are often running late for work and are in a hurry. Moorehouse talks about the significant planning that will be required to begin a successful food truck, and he discusses basic skills needed, such as the ability to recognize quality food and good food combinations, and the ability to correctly price your food. He also outlines the hurdles that may be placed in your way, such as obtaining city permits. This is an invaluable resource, and Moorehouse's knowledge and enthusiasm shine through on every page. Don't consider starting a food truck business without reading this book. Or, if you are a fan of The Great Food Truck Race (and who isn't?), just read this book for fun.

Na

Pretty basic info. Not bad just was expecting a little more in depth industry specifics. I did not need the chapters on how to interview employees and getting on facebook and twitter. Most of this was just too basic and vague. Chapters were short and full of generalities such as - you can buy a used truck and customize it for your needs, or buy a new truck and get started sooner. Every other sentence ended with an exclamation mark and read almost like a pep rally to get you excited about the idea... Which l found a little over the top. Actual excerpt about choosing a location - 'You may have even driven around and found some areas you think are perfect! But not so fast! The competition is probably already aware of that same location too!' Did have some useful info and references but definitely not your only resource for getting into this business.

My friends have always told me they love my cooking and that I should start a restaurant. But that seemed like such a far-fetched idea that I never really gave it much thought until I started seeing food trucks around. I've read a few books along with this one and have pieced together information that can get me started. This book seems to cover all the relevant information found through my research. One thing I found extremely helpful in this book is the funding section where it explains a way to get startup capital through crowdsourcing. I had never heard about this concept before. This section really got me motivated and gave me hope that I can really make this happen.

Food trucks are a big hit in Seattle. I see hungry customers lined up and think if I could pull this off? While researching I found this book and it's a great game plan to get your own food truck business going - I really liked how you can get free startup money to get moving. This book will definitely help fuel your dream of your own food truck business.

I decided to buy The Food Truck Startup because I had recently discovered all the great food trucks in my city and saw how long the lines were at every food truck I ran into. I have some prior restaurant experience and wanted to find out more about how to get into this industry. A restaurant was too expensive to consider and I found this book extremely helpful in explaining how to get started with a food truck business. The content was very thorough. It covered topics that I didn't even think about in getting started. The book was very helpful. I highly recommend it.

I am currently looking into starting a food truck business and I am bathing as much info as possible be for even making the decision to go that route. This book gives a general overview of getting started but it is too generic with the info, this could apply to any business not just a food truck. The checklists are helpful and the high level stuff is covered but it still leaves you with a lot of research to do on your own. It's a good getting started but it will not take you all the way.

Didn't really tell me anything I didn't already know, just confirmed that it is going to take a lot of hard work. None of the books I've read give you a step by step on how to start this business and no book will be specific on local ordinance. I did like the it was honest and made the statement that eventually, you will need to get out of this business. It was priced right.

This book is ok if you have never though about this in anyway or have no clue about the world of work or business or even have any common sense.Everything in this book can be found online for free with just a hour of good research, I bought for hints and tips to help me make a better and more comprehensive business plan. After reading it which only took 2 hours (and I am a slow reader), i genuinly felt like emailing the writer to ask him if he wants me to help him because he clearly does not understand much about this topic and what is expressed in the book is far to simple to be of any use.i would not recommend this book, save your money and do your own more comprehensive research.