Fashion Marketing, 3rd Edition

A comprehensive and full guide to the world of Fashion Marketing. This is always recommended by my tutors as one of the most informative and detailed guide for students on the subject.If you're not used to reading academic texts, it can be a little 'dry' but definitely worth putting up with and making invaluable notes from. I'd recommend Harriet Posner's 'Marketing Fashion' book alongside this, as it contains images and diagrams on the subject which this title lacks, despite having all the relevant info.

A bit old but useful book on this subject

The book is very well written and the examples picked by the author make the concepts easy to understand. As a non-native English speaker I found it easy to read.

good price and its a good book for the fashion and business degrees at Manchester university :D good and helpful for coursework

Good value for money

Really good foundation to fashion and the business and marketing behind it. Really helped me through my first year of uni

The book indeed has a lot valuable info, but lacked images and pictures, which I find very essential for a visual reader. I really had to force myself to get involve and it finally kicked in. Not fun to read, dry indeed, but hey, has a lot of info.

Browse through the contents before buying. :)You're welcome!