Lively Pets Derma-Soothe Mega Moisturizing Aloe and Oatmeal Shampoo for Dogs; Soap Free Hypo-Allergenic Dog Shampoo - for Dogs and Cats with Dry, Itchy, Skin and Allergies - Pina Colada Scented

Not only do I love it, my dog loves it. The previous shampoo we purchased was from a local discount big box store and as the old saying goes, you get what you pay for. This stuff had very high reviews and lots of them. I have to agree with all of the other reviewers. My dog itched and scratched like crazy with the other shampoo and with this, he is much more comfortable, softer and he feels much better. I would highly recommend this shampoo for other pet owners. Our dog is a Shi-Poo with fairly long, tangly hair. This makes him very soft, cuddly and he smells really good!

I have an 8 year old mastiff pit mix and he's always had very sensitive skin. No shampoos I've found have performed like this. It soothed his skin, made him super soft and, while my dog didn't actually smell like pina coladas, he also didn't come away with that wet dog smell. I will use this from now on. At his age, quality of life is a big thing and without itching, i see a much better quality of life.

Best pet shampoo Ive found. Their fur feels soft and amazing after using this. It lathers well, smells nice. They seem comfortable after being bathed in this, no scratching or irritation. My long haired papions hair is so managle with this. Used on both our dogs & cats. Love it

This is amazing shampoo. One of my pups came to us with very course, very smelly hair. We tried several, very expensive shampoos that were guaranteed to do all the things this shampoo offers, but failed miserably. After two baths with this shampoo, our Lab has been transformed. My Lab's coat is a lustrous, very shiny and very soft gleaming black. Thank you!

Im only giving this a bad review so that it gets read by those of you with dogs that have issues with yeast. In my Bordeaux, this shampoo is like thanksgiving dinner for yeast. 2 day after washing an my dog is a mess

So far I love it. I've tried alot of shampoos, moisture is very important. My dog swims constantly and I use this everyday on him works great smells great

Helped my dogs skin. she used to itch and 'chew at herself' - now after using this - she is over that and her skin seems healthier. Washes out nice and actually makes her fur a lot softer. Great product. I ordered more already! Love it.

The thing I love most about this product is the amazing smell my dog has after bathing with it (big oatmeal fan)! After using this product for about a week, I noticed my dog no longer scratched HALF as much as before she prior to using this product. I'm VERY PLEASED with my purchase!