Articulating Design Decisions Paperback – 6 October 2015

This book is excellent. I’ve gone through it slowly, writing notes, highlighting, and marking sections to reference with sticky notes. I’ve lived just about every example illustrated. It’s helpful to have an awareness of the types of objections and the types of stakeholders feedback.I’m a Product Manager and have found this book immensely helpful. The author does a great job of offering suggestions for how to get to the root of the objection, overcome them, and help move the conversation forward. This book was recommended to me by the lead developer. I highly recommend it for not only designers but programmers and product manager as well and really any stakeholder who wants their team to build digital solutions more efficiently.

Excelente libro

This is one of the best books for designers in the user experience realm. Everyone wants to have a say in UX, but not everyone should have a say when it comes to making design decisions. And as Greever states at the beginning: the most articulate person usually wins.Greever doesn’t just take a dive into why people want to meddle with your job so much; he gives advise on how to communicate better and position yourself as the UX expert in an interdisciplinary team. Many situations he described weren’t new to me after several years in UX, but some of his solutions are smarter than what we were doing at my company. I was happy to re-evaluate our process and make small changes with my team.„Articulating Design Decisions“ should be a mandatory read for everyone who starts their first UX job. It will save you years of frustrations when dealing with clients, managers and other people who aren't familiar with the design process and who love to stray too far away from human centered design to blindly push some KPIs and ROIs.If you have several years of work experience you will still find insights and good suggestions on how to communicate better to win some ground when dealing with people who don’t accept you as the expert on UX matters or who want to push their often detrimental ideas into the process.

Me parece aplicable en cualquier ámbito de trabajo. Soy diseñadora y realmente me ha ayudado mucho a mejorar la comunicación con el equipo y validar los diseños. Para mi es un manual esencial!

Articulating Design Decisions is a must have book for anyone in the creative field, I'd even argue that people who are solely developers, and rarely touch designs should read it too. Tom has done an excellent job in tackling the issues that we all face when explaining our choices to our clients and the rest of the team.One of the chapters that really hit home for me is early on in the book and talks about really understanding that your clients are humans and that their focus is not always 100% on the project at hand because they have so much else going on in their lives. It truly helps you build empathy and a greater understanding of why some clients might come off as rude, disinterested, or hard to deal with. For me it really made me reflect on past experiences and consider why the interactions we had happened in such a way.The greatest strength of the book is that there are numerous real life examples, from Tom's on life, that really go into outstanding detail. His ability to recollect that information to such a degree really shows him to be an expert at building his arguments for his decisions. This also makes reading the book that much easier because it creates a very tangible explanation of the concepts that are discussed.This book could even be considered as a translation of client talk that helps us understand how to decipher the feedback we are given. Clients may not understand design, but they can still understand when something is wrong or not communicated correctly. Tom goes into great detail helping the reader understand what it is that the client is asking for, or at least how to ask the right questions to get there.There are several pages dedicated to handling alternative designs, accounting for why we made our decisions, and how to be prepared for the inevitable barrage of questions. This is an invaluable section as I feel like I see few people taking on the extra work that Tom puts in but the end result of it is that it actually saves you time, to put it short, it is very brilliant.If you are a designer, developer, project manager, artist, or anyone who touches design at all, you need to pick this book up because it will only help you become better at your trade. I really do feel like this is going to be one of those classic books that becomes required reading for everyone.