Phytocolor 5.35 Chocolate Light Brown Hair Color for Women - Permanent Hair Dye with Botanical Pigments - Enriched with Jojoba & Manoi Oils, Scalp-Friendly with Jujube Extract & Epaline

At my age my stubborn grays start growing out 2-3 weeks after paying over $100 at a salon for root touch ups. Not to mention waiting on an appointment, making time to go to the salon. Hair colorist always tries to put the fear in you that if you use anything but what they use at the salon you will end up with a disaster and I have done that by using box dyes from the stores. However I also don’t want to pay over $100 every month. So I did my research and took a leap of faith and it was worth it. My hair actually looks better than when I was going to get touch ups. This product is gentle and the color is rich and long lasting. I will never go back to regular store dyes or overly expensive salons for something I can do at home and gives me better results! I do leave the product on my hair 10 minutes longer than what the instructions recommend though. So you may have to also if you have stubborn grays.

It does not stain skin or burn skin. It last about the same as any hair dye.

this permanent color is staying much better than the other brands I tried. It doesn't fade as much in the sun and from washing.