e.l.f.Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral

Really nice coverage which is buildable. Gives a nice glow not too matt and not wet looking. Helps on my more mature skin

I bought the medium and light shade to give me the perfect shade. A great foundation at a great price

I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.

Fab makeup. I love love this. I don't know how I did it but I got the colour right on the first go. I'm defo a cool toned person. The texture of this makeup is lovely. Reminds me of the v expensive Shiseido foundation I bought but this one does not slide off my face. lol. This is great for older skin , it does not have too much coverage. Medium is correct, but it is buildable.

Expected better from such a reputable brand.The fair is extremely pale so for a start I picked the wrong shade.I didn't like the consistency of product, thick and gloopy.It didn't blend nearly as well as others I have tried and as for a satin finish,absolutely no way...dried very matt.

I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!

I had to switch to this when the satin foundation was discontinued and I hate it. It feels absolutely disgusting on my skin. I’d not even finished my eyeliner when my skin felt tight and chalky and a few hours later it’s sank into my pores and gone cakey. This is absolutely not good for dry skin even if you have a good skincare routine.I will say the shade is fantastic and it blends beautifully, for a medium coverage foundation it is very good and lovely to apply but it doesn’t last long before it feels awful.

Love love love. I have dry skin and this is a dream. Lovely coverage...can get almost full cover tbh. Just makes my skin look almost airbrushed. For 8 pounds! Lasts well. Nice squeeze bottle meaning more product available.