The Five Deadly Sins of Presenting Creative Work

This book will change the way you present your work and done right it will make your bosses want you to present all the time. Everything inside it is very thoughtful based on years of experience. It's also easy to read and fast to digest. Lastly, it truly change the game for myself. Very well done, Kerry!

Kerry brilliantly illustrates how to avoid the common mistakes made when presenting creative work through this fun, quick-read book. If you’re a young ad agency creative, this is a must-read. If you’re a seasoned presenter, you’ll find helpful reminders and also easy-to-explain ways to help your less-seasoned staff present the work. And if you’re an advertising professor, make your students read this book. We’ve lost so much of the art of selling in the agency business, and this book is a great reminder how to get it back and why we should. This should be one of those ad books on nearly every shelf, like Luke Sullivan’s Whipple.

The sixth deadly sin would be to not read The Five Deadly Sins. It is a good read, and packed with common-sense and helpful tips on presenting almost anything, but particularly creative work. I have seen a lot of good work die, crying out in it's last breath for someone to simply present it more clearly and powerfully. This book can help prevent that. Remembering that "you are always on stage" when you have the floor is a wonderful lesson in itself. I wish I had read this when I was younger.

In the ad agency business, creative work is sold to the client [by creative presentations]. The book, “The Five Deadly Sins of Presenting Creative Work,” by Kerry Z. Feuerman (2018), is a masterful guide on avoiding and countering disasters, and on being a masterful presenter. “The Five Deadly Sins …” packages a measure of Feuerman’s brilliance and experience, and equips readers with powerful education and inspiration. Read this book, and [sell the work]. -- JodyTucker.com | April 22, 2018

that I could use to go back in time and re-present some of my "greatest almosts" using the lessons Kerry imparts here, but alas, they don't. However, I'm using his wisdom going forward.In short, a must read/must own that people of all career levels can-and shoud-use and keep handy for perpetual reference.

This book is so brilliantly written with such simple but impactful reminders around what it takes to SELL. It's a muscle we forget to flex day in and day out. The result being — we've lost the "why" in the "what." I will be buying this for my entire creative team and recommending it to my account partners.

I've got 35 years in the business. Kerry's taught me things I never knew before and made me a better creative. I wish I had had this book when I was starting out. --George Tannenbaum/Executive Creative Director and Copy Chief/Ogilvy & Mather.

Great read for those starting out in advertising or seasoned veterans who want to hone their presenting skills even more.

Presenting can make or break careers. That's why I strongly recommend The Five Deadly Sins of Presenting Creative Work. It's smart. Short. And super practical. If you're client facing (or just want to be a better internal presenter) this book is for you.