365 by Whole Foods Market, Coffee Instant, 3.5 Ounce

Robust and Delicious! The last time I had instant coffee, it was bitter and uninviting. Í didn't think I would ever by instant again. I don't know why I purchased it, but I'm glad I did. It's different from any instant coffee I've ever tasted. I must have drank about three cups before stopping. Very fresh, the aroma is great. Just as good as regular brewed..and better than some of the brewed.

Good quality and taste It's similar to tasters choice. It's a little pricey though for that little jar of coffee . I will just buy tasters choice next time.

I would say this is better than the instant coffee in the red jar. It has a good medium roast flavor. Dissolves well. This is my first time trying this brand and I would purchase again. The price was reasonable. Happy with purchase.

The media could not be loaded. I’ve been on an instant coffee kick the last few weeks, trying various brands of instant coffee. This Whole Foods 365 brand compared with the other instant coffees I’ve tried (4 others, plus the Starbucks instant coffee), is very, very good. I prefer a dark roast, but for a medium roast it has a lot of depth and flavor to it. It also doesn’t have that instant-coffee taste or smell like other instant coffees, no bitter taste and then acidic. None of that. This one is easy to drink, smooth, and tastes and smells just like.a.regular.cup.of.coffee. You would never know it was instant coffee. I haven’t tried dissolving the grounds in cold water, but given how FAST the granules dissolve when adding hot water, I have to assume the granules dissolve as fast it’s cool/cold water. (The label states that it can be used for both). If you’re looking for a very good instant coffee, this is it. For the images posted, I used one teaspoon of the coffee.

I love to have instant coffee for my hectic days and I always have some. But when it comes to this one, I like to have it even instead of my regular coffee. I like its taste. It’s not very strong and not light either. Just in between which I like. The only problem with instant coffee’s is that they don’t have the scent of regular brewing coffees and this is true for all of them that I’ve tried till nowFor instant coffee, it’s great 👍

I guess it's better than nothing but man this coffee isn't good. I usually get freeze dried Maxim coffee but it's taking awhile to get here. Maxim isn't perfect but it's pretty good. I don't have the will to make pourover coffee anymore and Maxim is good enough. I use quite a bit per ounce of liquid because I make a fake mocha with it and I want the coffee flavor to predominate over the chocolate sauce. This coffee has an acrid/bitter flavor to it. It's not for me. I think I can reduce the acrid flavor by using less coffee but that will also reduce the rest of the flavor which isn't what I want.This coffee costs more per ounce than Maxim as well. I like this jar though. I use a pop top glass jar for my instant coffee but it's not big enough to fit the whole bag of Maxim in it. I guess I can put the rest in this jar now lolAlso the directions on this are strange. For iced coffee it says to put one heaping teaspoon in a glass and fill the glass. Any glass?! An 8 ounce glass?? What lol

This coffee makes a delicious and super easy sf iced mocha!1- warm up a Tablespoon or 2 of water for 20-25 seconds in microwave.2-add a teaspoon of dark cocoa powder (like hersheys special dark) and stir.3- add about 4-5 drops of now foods vanilla monkfuit drops sweetener4- add 2-3 teaspoons of this instant coffee, a tiny pinch of sea salt and stir.5-Add cold water, to equal about 1/2-1 cup or so, then plant milk (I use oat or cashew milk) and a few splashes of unsweetened nutpods toasted marshamallow or vanilla creamer, and fill with ice and YUM!! You have a guilt-free plant-based chocolate fix w/o harmful artificial sweeteners.

Im an old style percolator loyalist who appreciates a fine coffee. For the occasional late evening or extra cup, this fits the bill tastefully.