FMCG Selling 12.8 - Sales: Sales 12.8 (Express Exec)
B**R
Average book - definitely not a sales guide
I bought this book as I was preparing for an interview for a FMCG sales role after being in B2B sales for over 10 years and thought It would be a good "refresher" read. I was disappointed as it has no sales techniques, hints or tips and is in fact a reference book for FMCG terminology and the industry as a whole. The book is also very short - perhaps I was just expecting so much more (very much like the job interview!).
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