Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands (BUSINESS BOOKS) Hardcover – 16 Oct. 2011

I’d never considered a lot of the concepts discussed in this book. So I’ve learned a lot. And, for that, I’m grateful.But the reading experience was... tedious. And honestly, any insight gained was through self reflection and not the book itself.One example, he introduced a topic by saying “the appraisal process starts by asking 6 questions”.Then, before you find out those 6 questions, the author first comforts the reader that they’re not rocket science. Then goes off on a tangent to establish his credibility (Again). Then states that he hopes they’re useful. Then another sentence to explain how he’ll list the questions and what will proceed.Then the first question is actually 2 questions.There’s plenty examples of this. Nearly 20 pages of the book are an exploration of what each chapter will be. Then at the beginning of each chapter is another chapter explanation of the chapter ahead. Almost every concept is pre-explained and then explained again. It’s got tonnes of subjective validation (eg ‘the following is good because I discovered it through my own reflection’).So rather than clearly explain the core points and lessons, they’re diluted by guff that has little relevance.I have his other book (the desk reference) which is a much bigger book. I’m dreading reading it to be honest. Which is a shame, because as I now clearly know (as the author repeats it frequently), I believe he wants the wider PM community to be better.

It is what it says on the tin